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Apple TV Tops Emmys With 28 Wins Led by ‘Widow’s Bay’ and ‘Pluribus’

Apple TV wins 28 Emmys at 2026 ceremony, led by 'Widow's Bay' and 'Pluribus.'

By mitch·4 min read
A shiny Emmy award trophy sits on a stage lit with dramatic spotlights.

Apple TV has won more Emmys than anyone else this year, and the streamer did it with two shows that barely existed a year ago. The company’s original service took 28 awards at the 2026 ceremony on Monday, topping its own previous high from just a year earlier. That is the first time Apple TV has led all outlets at the Emmys since it launched in 2019.

The comedy Widow’s Bay accounted for half of the streamer’s total, winning 14 awards and breaking the record for most wins by a comedy. The horror-comedy also captured six Emmys during the live telecast, including best comedy series, plus eight Creative Arts honors. Its sister show, the drama Pluribus, added six more wins, including drama lead actress (Rhea Seehorn) and best writing for a drama (Vince Gilligan).

The Numbers Behind the Record

Apple TV’s 28 wins came from 87 nominations, which means the streamer won exactly a third of the Emmys for which it was nominated. That is a very high batting average for a service that has spent years building its catalog. The haul included eight Creative Arts honors for Widow’s Bay and six total for Pluribus, with the remaining eight Emmys spread across Margo’s Got Money Troubles, Palm Royale, Slow Horses and Mr. Scorsese.

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The record-setting performance capped a two-year surge for the streamer. Prior to 2025, Apple TV had topped out at 10 Emmy wins in a single year, in 2021 and 2023. Last year it more than doubled that total with 22 awards. Now it has set an all-time high with 29.

How the Field Shook Out

The competition was tight. Last year’s Emmy leaders, HBO Max and Netflix, fell to second and third place after coming in first and second in nominations this year. HBO Max, which counts both the streamer and HBO’s cable channel for Emmy purposes, claimed 21 awards across the Creative Arts and primetime ceremonies. Netflix had 16 wins.

Prime Video reached double digits with 10 Emmys, including the five it shared with MGM+ for Spider-Noir. NBC, Peacock, CBS, Disney+, MGM+, FX, Nat Geo, ABC, PBS, YouTube and Comedy Central rounded out the list of outlets with multiple wins.

What Widow’s Bay and Pluribus Won

Widow’s Bay won six Emmys during the live telecast, including best comedy series. Its 14 total awards broke the prior record of 13 for a comedy, which was also set last year by another Apple series, The Studio. The show’s eight Creative Arts honors came alongside its six wins from the live broadcast.

Pluribus won six total awards, including drama lead actress (Rhea Seehorn) and best writing for a drama (Vince Gilligan). Both shows are first-year productions, which made their combined haul of 20 awards even more notable. The streamer has now had major breakthroughs at each of the last two Emmys.

The Rest of Apple TV’s Wins

The remaining eight Emmys came from a range of titles across the Apple catalog. Margo’s Got Money Troubles took three, as did Palm Royale. Slow Horses and Mr. Scorsese each added to the total. The haul showed the streamer’s strength across different genres.

How the Other Big Names Fared

HBO Max’s DTF St. Louis earned seven of its 21 awards, while The Pitt contributed six. Netflix’s Beef and Love on the Spectrum each took three apiece. Spider-Noir shared five wins with MGM+. The Super Bowl LX Halftime Show on NBC also won seven Emmys.

  • Apple TV: 28 wins
  • HBO Max: 21 wins
  • Netflix: 16 wins
  • Prime Video: 10 wins
  • NBC: 8 wins
  • Peacock: 7 wins
  • CBS: 6 wins
  • Disney+: 6 wins
Program Outlet Wins
Widow’s Bay Apple TV 14
DTF St. Louis HBO/HBO Max 7
Super Bowl LX Halftime Show NBC 7
The Traitors Peacock 7
The Late Show With Stephen Colbert CBS 6
The Pitt HBO Max 6
Pluribus Apple TV 6
Spider-Noir MGM+/Prime Video 5
The Muppet Show Disney+ 4
Beef Netflix 3
Love on the Spectrum Netflix 3
Margo’s Got Money Troubles Apple TV 3
Palm Royale Apple TV 3
The Beast in Me Netflix 2
Bridgerton Netflix 2
Fallout Prime Video 2
Hacks HBO Max 2
My Mom Jayne HBO/HBO Max 2
Ocean With David Attenborough Nat Geo 2
Primal Adult Swim 2
Remarkably Bright Creatures Netflix 2

The Significance of the Win

Apple TV’s record haul signals a shift in the Emmy landscape. The streamer has spent years building its original slate, and this year it finally landed at the top of the pile. The fact that two first-year shows drove the total is particularly telling. Widow’s Bay and Pluribus arrived fresh, and they performed better than almost any established title in the room.

The streamer’s 29 wins from 87 nominations is a remarkable efficiency. Winning a third of the Emmys for which it was nominated is a standard few networks can match. The haul also came at a moment when the field was reshuffled. HBO Max and Netflix, which had dominated the past two years, fell behind Apple TV this time around.

The record haul is a milestone for the streamer. Apple TV has now won more Emmys in a single year than it ever has before, and it did so with two shows that barely existed a year ago. That combination of youth and achievement is rare in the industry.

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