Fox’s Red Seat Ventures has signed a deal with Caleb Hammer’s podcast Financial Audit, locking in ad sales and distribution rights for the show. The arrangement makes Red Seat Ventures the exclusive audio and video ad sales partner for the podcast, and it will also distribute the show across Tubi, YouTube, Apple Podcasts, Spotify and other platforms.
The partnership extends a pattern of deals Red Seat Ventures has struck recently. Hammer joins a roster that already includes Megyn Kelly, Bill O’Reilly and Charlie Sheen, all of whom launched their shows with the company in August.
Caleb Hammer’s Financial Audit
Financial Audit follows Hammer as he interviews people in financial trouble, drilling down on their salary, debt, spending habits and long-term goals. He also digs into personal details about their relationships along the way.
Hammer launched the show on YouTube in 2022, inspired by his own experience getting out of debt. The channel has since built more than 3.7 million subscribers.
The format works because Hammer treats a serious subject with honesty, humor and genuine purpose, according to Chris Balfe, CEO of Red Seat Ventures.
What the Deal Covers
Red Seat Ventures handles ad sales exclusively for the podcast’s audio and video content. That means the company manages the commercials listeners and viewers hear alongside the episodes.
On the distribution side, the show moves through multiple channels at once. Tubi hosts the video version, while YouTube, Apple Podcasts, Spotify and other platforms carry the audio. The deal ensures the show reaches listeners wherever they choose to consume it.
The arrangement gives Financial Audit a dedicated sales operation. For Red Seat Ventures, it adds another property to its portfolio.
A Pattern of Partnerships
Red Seat Ventures has made a habit of signing podcasts with established audiences. Its recent deals include:
- Tony Hinchcliffe’s podcast Kill Tony, announced in April.
- Ashley Flowers’ Crime Junkie, announced in October 2025.
- Megyn Kelly, Bill O’Reilly and Charlie Sheen, whose shows launched with Red Seat Ventures in August.
Each of these partnerships fits a similar template: a recognizable name or genre, a proven audience and a distribution deal that expands where the content appears.
Chris Balfe on the Partnership
Chris Balfe, CEO of Red Seat Ventures, framed the deal as a natural fit. He described Hammer’s show as more than a simple podcast.
“Caleb has built an extraordinary connection with his audience by tackling a subject that can feel intimidating with honesty, humor and genuine purpose,” Balfe said. “‘Financial Audit’ is more than a show — it is a trusted, highly engaging franchise that gives people practical tools to improve their lives. We are thrilled to partner with Caleb and his team as they expand the brand and reach even more people.”
Balfe’s comments highlight the show’s appeal. He noted that the subject matter — financial trouble — can feel intimidating to listeners, yet Hammer approaches it with honesty and humor.
Caleb Hammer’s View
Hammer responded with his own enthusiasm for the partnership. He stressed that the deal aligns with what he is building.
“RSV understands what we are building with ‘Financial Audit’: content that is entertaining and most importantly, actually helps people take control of their lives,” Hammer said. “I’m excited to work with the RSV team to grow the show and keep making financial education feel relatable and impossible to ignore.”
His remarks echo the show’s mission. He wants the content to be entertaining, but he also wants it to help people change their financial situation.
Why Red Seat Ventures Keeps Partnering
Red Seat Ventures operates within Fox’s Tubi Media Group. The company has struck recent deals across genres.
The pattern suggests a strategy of diversification. By working with crime podcasts, comedy shows and financial advice series, the company covers a wide range of listener interests.
The distribution aspect matters too. Red Seat Ventures handles sales while also pushing the content onto multiple platforms.
The Numbers Behind the Show
Financial Audit has more than 3.7 million subscribers on YouTube. That figure represents a substantial audience for a financial advice show.
What This Means for Listeners
For listeners, the deal changes how they access the show. The distribution across Tubi, YouTube, Apple Podcasts, Spotify and other platforms means the content is available on familiar platforms.
Ad sales handled by Red Seat Ventures could mean a more consistent commercial experience across episodes. The company can manage placements across audio and video formats.
The Deal at a Glance
Show: Financial Audit with Caleb Hammer
Partner: Red Seat Ventures, part of Fox’s Tubi Media Group
Audience: More than 3.7 million subscribers on YouTube
Deals: Kill Tony (April), Crime Junkie (October 2025), Megyn Kelly, Bill O’Reilly, Charlie Sheen (August)
Platforms: Tubi, YouTube, Apple Podcasts, Spotify and more
The deal is a sign of how podcasting has changed. Shows that started on YouTube can now expand across audio platforms, and creators can build businesses around their content.
Red Seat Ventures has made a habit of finding recognizable names and helping them scale. The company’s portfolio now spans crime, comedy and financial advice, each with its own audience.
The partnership with Financial Audit is the latest example of that approach. Hammer has built a loyal following around financial advice, and Red Seat Ventures is betting that its sales and distribution expertise can help the show reach even more people.
The deal is a win for both sides. Red Seat Ventures gains another property, and Hammer gets a partner focused on monetization and distribution.
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