Jung Kook is dancing for Calvin Klein again, and this time he is zipping his way through the brand’s Fall 2026 “Feel the Fit” campaign.
The BTS star appears in the third chapter of the campaign, which debuted Wednesday (Sept. 16). Directed and photographed by Renell Medrano, the spot follows Jung Kook as he pulls on his Calvin Klein jeans, the sound of the zipper setting the rhythm in motion. He breaks into movement and choreography as the energy builds, with the campaign soundtracked by Bobby Brown’s “My Prerogative” (No. 1 on the Billboard Hot 100 in 1989) and Average White Band’s “Cut the Cake” (a top 10 Hot 100 hit in 1975).
The campaign introduces two new denim silhouettes from Calvin Klein’s Fall 2026 range: the ’90s Straight Jean, available in washes from deep indigo to mid-blue, and the oversized Baggy Jean in a classic medium-blue wash. Billboard also published an exclusive behind-the-scenes video of Jung Kook posing for the campaign, showing off his silky dance moves.
Jung Kook’s Statement
Jung Kook framed the campaign as a chance to explore movement through music. “After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” he said in a statement. “There’s something about the fit and attitude that really resonates with me.”
“There’s something about the fit and attitude that really resonates with me.”
The statement lands as a quiet endorsement from someone who has been wearing the brand for years. Jung Kook has fronted multiple Calvin Klein campaigns, frequently bringing his electric energy into the visuals.
The Global Rollout
The latest “Feel the Fit” phase is rolling out globally across Calvin Klein’s stores, website, social platforms and out-of-home advertising. The campaign is the third chapter in the brand’s Fall 2026 series.
| Channel | Status |
|---|---|
| Stores | Rolling out |
| Website | Rolling out |
| Social platforms | Rolling out |
| Out-of-home advertising | Rolling out |
A Long-Running Relationship
Jung Kook’s involvement with Calvin Klein goes back years. The brand named him a global brand ambassador in 2023.
The BTS member has also made his mark on the Billboard charts as a solo artist. His Latto-assisted “Seven” debuted at No. 1 on the Hot 100 in July 2023.
The Behind-The-Scenes Video
The exclusive behind-the-scenes footage shows Jung Kook in action during the shoot. He poses for the campaign and dances through the choreography.
The video adds a personal layer to the campaign, showing the effort that goes into the finished visuals. It gives fans a look at the BTS star’s silky dance moves, captured during the actual shoot.
What The Campaign Shows
The “Feel the Fit” campaign is built on the idea of a split-second transformation. That moment when a pair of jeans just feels right is the central image, and Jung Kook’s dance routine amplifies that feeling through movement and rhythm.
The soundtrack pairs two classic hits, Bobby Brown’s “My Prerogative” and Average White Band’s “Cut the Cake.” Both songs carry weight on the Billboard Hot 100, with “My Prerogative” reaching No. 1 in 1989 and “Cut the Cake” reaching the top 10 in 1975.
The Bottom Line
Jung Kook’s latest Calvin Klein campaign is a visual celebration of fit and attitude. The dance routine, the classic soundtrack and the new denim silhouettes all point to the same idea: the right pair of jeans can change how you move.
The campaign is live now across Calvin Klein’s stores, website, social platforms and out-of-home advertising. The BTS star has made his mark on the brand’s visuals, and this installment continues that run.
Whether you are shopping for new jeans or just enjoying the dance moves, the campaign delivers on its promise.
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