Apple confirmed price hikes for its new iPhone 18 Pro and iPhone 18 Pro Max at its “Surprise and Shine” keynote on Sept. 9. The base model iPhone 18 will be announced at a later date.
The $100 Increase
Apple raised both Pro models by $100, matching the increase we speculated about last month. The new phones carry higher starting prices than the iPhone 17 lineup.
- iPhone 18 Pro: Starting at $1,199 (a $100 increase over the iPhone 17 Pro)
- iPhone 18 Pro Max: Starting at $1,299 (a $100 increase over the iPhone 17 Pro Max)
MacBook and iPad Precedent
Earlier this summer, Apple raised MacBook and iPad prices. That move pointed toward a similar increase for phones.
The pattern held with the iPhone 18 Pro line.
Samsung and Google Price Hikes
Samsung’s and Google’s price increases gave Apple room to follow suit. Apple’s $100 increase keeps it in line with those moves.
Bloomberg’s Gurman on the Upgrade Program
Bloomberg’s Mark Gurman suggested Apple might feel it could get away with higher price hikes than competitors thanks to the company’s new Upgrade program. That bigger increase did not materialize.
The Keynote Confirmation
The “Surprise and Shine” keynote confirmed the increases on Sept. 9. The event took place at Apple Park.
The Pro models are now official.
What the New Prices Mean
The iPhone 18 Pro starts at $1,199. The Pro Max starts at $1,299. Both cost $100 more than last year’s models.
The Upgrade program may soften the blow for some customers. For everyone else, the price is simply higher.
Apple has matched its competitors, not exceeded them. The base iPhone 18 remains unannounced.
The Report
Miller Kern, Deputy Editor of Shopping and Reviews at Mashable, wrote the report. She has covered tech products, deals, and shopping news for the site since 2019.
The price hike is now official. Whether buyers accept the new starting points when the base iPhone 18 arrives remains to be seen.
Source: mashable.com
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