Jeannette Reyes Tops Branded YouTube Ranking With Verizon Upgrade Story
A weekly survey of branded videos, wherein a former journalist's upgrade tale and a robot's battle win the greatest renown.
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Tag: branding
The Laughing Cow’s ‘Not Laughing Cow’ Meme Campaign Explained
Babybel's Not Laughing Cow campaign turns the brand's mascot into a meme. The company keeps the reason for the cow's frown a mystery.
The VinePair Podcast: When Rebrands Go Wrong
A tale of wine, whisky, and vodka wherein a trio of hosts ponder the peril of a brand's altered visage.
Tropical Smoothie Changes Its Look, Sharpening Its Position in the Market
Tropical Smoothie unveils a new 'state of mind' branding push tied to its 'Eat Some Good!' slogan, with a playful palm logo.
“Tweet” and the Bird Logo Apparently Enter the Public Domain — But X Keeps TWITTER (For Now)
Court rules X Corp likely abandoned 'Tweet' and the bird logo, but kept the TWITTER trademark, in a fight with Project Bluebird.