E.L.F. brought together rising stars for its Made Mirror Mix event in Los Angeles, where performers created original songs for the brand and got to perform them live. The event was part of E.L.F.’s second original compilation album, Mirror Mix, recorded in Hollywood.
The performers talked about their connection to the brand throughout the event. Here’s how each one framed that relationship, in the order they appeared:
- Flau’jae Johnson opened the floor with a note about her two worlds merging. She framed the platform as an opportunity, not a surprise move.
- Sadie Rose Van, who was a makeup artist before she made music, said working with E.L.F. is a bucket list thing for her. “Makeup is a big part of my life,” she said. “I was a makeup artist before I was able to do music.”
- Mezzanine spoke for the group about the brand’s presence in their lives. “I think I can speak for everyone,” she said. “I say E.L.F. has probably been in our lives, like, for forever. Some of my first makeup products I ever bought with my own money were E.L.F.’s.”
- Hello Sister described the performance as a highlight. “To be here is just amazing,” she said. “Yeah, our whole makeup routine has E.L.F. products in it. So this is so cool, and just being here, headquarters is so cool. Seeing everything.”
The Brands Behind The Songs
The event brought together artists who have built careers in music while carrying E.L.F. products along the way. Flau’jae Johnson opened the floor with a note about her two worlds merging. She framed the platform as an opportunity, not a surprise move.
Sadie Rose Van, who was a makeup artist before she made music, said working with E.L.F. is a bucket list thing for her. “Makeup is a big part of my life,” she said. “I was a makeup artist before I was able to do music.”
Mezzanine spoke for the group about the brand’s presence in their lives. “I think I can speak for everyone,” she said. “I say E.L.F. has probably been in our lives, like, for forever. Some of my first makeup products I ever bought with my own money were E.L.F.’s.”
What The Artists Actually Said
The quotes circle back to the same point again and again. The artists are grateful for the platform, and they want you to know how long E.L.F. has been part of their daily routine.
Hello Sister described the performance as a highlight. “To be here is just amazing,” she said. “Yeah, our whole makeup routine has E.L.F. products in it. So this is so cool, and just being here, headquarters is so cool. Seeing everything.”
Tetris Kelly covered the event for Billboard All Access, presenting the footage. Brasko added his own note about the days. His favorite part? “My favorite part of these crazy days are all the compliments that I get to make …”
The video is available above, and the full interview runs through Billboard All Access, presented by E.L.F.
Comparing The Artists By Role
| Artist | Role | Key Quote |
|---|---|---|
| Flau’je Johnson | Lead performer | “I’m so excited for both of my worlds to kind of merge.” |
| Sadie Rose Van | Makeup artist first | “To be working with E.L.F. is definitely a bucket list thing for me.” |
| Mezzanine | Group representative | “E.L.F. has probably been in our lives, like, for forever.” |
| Hello Sister | Band member | “Our whole makeup routine has E.L.F. products in it.” |
The Song And The Products
Joaquina connected music and makeup as forms of self-expression. “I have always used makeup as, like, my favorite form of self-expression,” she said. “Next to music, I feel like I started doing both things at the same time in my life.”
The song itself is called “Girlhood Is Forever.” Hello Sister explained the concept behind it. “We tried to include a lot of the E.L.F. products in our song,” she said, “and we also just wanted to share like all girlhood throughout the song.”
She closed with a note about the band’s structure. “Three sisters as three sisters in a band, three girls,” she said.
What This Says About The Brand
The performers are playing along by celebrating the brand’s history in their lives. The quotes are warm and sincere.
The video shows the performers performing their songs at the event. It is a moment for brands that have spent years building loyalty through affordable products.
The Bottom Line
E.L.F. has a new album, a new video, and a new set of artists telling stories about how long they’ve used the brand.
The video is worth watching if you want to see the songs performed live. The quotes are worth reading if you want to understand how brands talk about themselves when they sponsor original content.
Source material: “Flau’jae Johnson, Joaquina, Nezza & More Perform At E.L.F.’s Made Mirror Mix | All Access,” Billboard.
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