Wingstop is launching a Wing Pass program timed to football season, giving fans a full season of game-day wings for the price of one bundle.
The pass costs $27.99 and includes 18 Watch Party Bundles — one for each week of the NFL season. Each bundle comes with 20 Classic Wings tossed in up to four flavors, plus a large fry and large ranch.
Inside the Wing Pass Offer
Only 100 passes will be available to Club Wingstop members. They go on sale Sept. 10 at 12 p.m. CT on wingstop.com, while supplies last.
Pass holders get a new Watch Party Bundle in their Wingstop app each Sunday morning, redeemable in time for kickoff. It’s a first for the chain.
Club Wingstop’s Experience Push
The Wing Pass is the latest perk for Club Wingstop, the loyalty program that launched in late May. The company says it’s moving past discount incentives toward a “more experience-led model.”
Early members received a “Club in a Box” with curated items. CEO Michael Skipworth told analysts in July that the program was built to create “a more personalized relationship with our guests that allow us to engage with them in more meaningful ways.”
“Club Wingstop gives us the ability to deliver the right message and right offer to the right guest at the right time, ultimately strengthening the emotional connection with our guests,” he said.
Skipworth added that early response has exceeded internal expectations. “The pace of adoption and early engagement reinforce our confidence in its potential to become an important long-term growth platform for the brand.”
The Lemon Pepper Trio Arrives
Wingstop is also rolling out new flavors. The Lemon Pepper Trio includes three takes on the classic:
- Original Lemon Pepper — lemon and cracked black pepper
- Lemon Pepper Chili Crunch — the dry rub finished with a crispy Korean chile crunch
- Lemon Pepper Chili Glaze — sweet heat topped with crispy Korean chile crunch
Club Wingstop members get exclusive access to the trio starting Sept. 10. It goes nationwide on Sept. 15.
Sprite Touchdown Twist Debuts
The chain also launched the Sprite Touchdown Twist, a mix of Sprite Cherry and Mello Yello Limeade. It’s available exclusively at Wingstop locations with Coca-Cola Freestyle dispensers.
Why Wingstop Is Pushing Innovation
Skipworth called innovation “one of the best ways to drive consideration, create new occasions, encourage repeat visits, and reinforce what makes Wingstop unique.”
The new items and the Wing Pass arrive as the broader restaurant industry struggles. Technomic’s Top 500 report shows chain restaurant sales slowed again in 2025 as consumers cut back on dining. Chicken, coffee, beverages and snacks were the sectors that thrived.
Hard Numbers at a Glance
- Wing Pass price: $27.99
- Bundles included: 18 Watch Party Bundles (one per NFL week)
- Passes available: 100 total
- On sale: Sept. 10 at 12 p.m. CT on wingstop.com
- Lemon Pepper Trio member access: Sept. 10
- Lemon Pepper Trio nationwide: Sept. 15
Comparing the New Offers
| Offer | What You Get | Availability |
|---|---|---|
| Wing Pass | 18 Watch Party Bundles (20 wings, large fry, large ranch each) | 100 passes, Club Wingstop members only |
| Lemon Pepper Trio | Three Lemon Pepper flavor variations | Exclusive to Club Wingstop Sept. 10, nationwide Sept. 15 |
| Sprite Touchdown Twist | Sprite Cherry + Mello Yello Limeade | Locations with Coca-Cola Freestyle dispensers |
The Wing Pass is a limited play — just 100 passes for a whole season of football. For the fans who get one, it’s a Sunday ritual locked in at a single price.
Source: nrn.com
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