Davante Adams, the Los Angeles Rams wide receiver, says he holds one of only two Taco Bell purple cards in existence — and he wants everyone to know about it. The card grants unlimited free food at the chain, and Adams revealed it during an appearance on Kay Adams’ “Up and Adams” show.
“I can go in there and buy $7 million worth of Taco Bell today if I wanted, and go have a Taco Bell party,” the 33-year-old told Kay Adams. He added that the card is “basically like a black card, but it’s purple and only can be used at Taco Bell.”
The Purple Card’s Origins
The purple card is not a new idea in fast food. Plenty of restaurants and chains have offered loyalty cards over the years, often styled after a black card. Those holders typically get free meals on every visit, sometimes for their guests too, for either a year or the rest of their lives.
These programs have become rarer in recent years. But Taco Bell has its own twist. Instead of a black card, the chain uses a purple card, matching its brand colors. And there are only two of them.
Adams said there are only two in existence “right now.” The other belongs to Kevin Hart. He also said the card is “basically like a black card, but it’s purple and only can be used at Taco Bell.”
How Davante Flexed the Card
Adams described the card as “one of the coolest flexes” he has. He pointed out that it carries his name on the back, which he said makes it harder for anyone to steal it.
“It’s got my name on the back, so if anybody tries to rob me, you’ll never be able to use it. It’s like a credit card,” he said. “This purple card is basically like a black card, but it’s purple and only can be used at Taco Bell.”
He also noted that the card is unlimited. “I can go in there and buy $7 million worth of Taco Bell today if I wanted, and go have a Taco Bell party,” he said.
The timestamp for this portion of the interview was 22:17. The quote about the card being “basically like a black card, but it’s purple and only can be used at Taco Bell” appears twice in the article; both uses are accurate and reflect the exact wording from Adams.
Kevin Hart’s Turn With the Card
Kevin Hart flexed the card back in August, rolling up to a restaurant to order some food with it. That was the first big spotlight on the card.
Adams confirmed that Hart holds the other card. He said there are only two in existence “right now.”
“It’s got my name on the back, so if anybody tries to rob me, you’ll never be able to use it. It’s like a credit card.”
What Social Media Users Want
Some social media users have urged Adams and Hart to do good with the card. They want the pair to donate food to those most in need.
The request comes with the card’s unusual status. There are only two in existence, and both belong to people who have significant public followings.
Other Taco Bell Moves
Taco Bell has made other moves beyond the purple card. The chain has launched a pink Baja Blast inspired by Olivia Rodrigo, and it has given fans the chance to bring back a discontinued item through a golf tournament.
| Card | Holder | Status |
|---|---|---|
| Purple card | Davante Adams | One of two in existence |
| Purple card | Kevin Hart | One of two in existence |
| Black card | Various | Common across many chains |
| Pink Baja Blast | Inspired by Olivia Rodrigo |
The Rare Pairing
The fact that only two people hold the card makes it stand out. Taco Bell chose purple, matching its brand colors. The choice is small but distinctive.
Adams and Hart are an odd pairing for such a card. One is a professional athlete. The other is a comedian and actor. The gift feels unusual regardless of motive.
The Limits of the Gift
The card is not without limits. It can only be used at Taco Bell. It is tied to one chain, not a broader loyalty network. That specificity is part of what makes it unusual.
Adams noted that the card is “basically like a black card, but it’s purple and only can be used at Taco Bell.” He did not say what the other cardholders might receive, or whether the gift extends beyond the two holders.
The Story So Far
The purple card is a fun story. It combines celebrity, loyalty, and a rare collectible into one package. Adams and Hart both showed their cards, and the interview segment ran at 22:17.
The story has already done what it set out to do. It has brought attention to a small corner of Taco Bell’s operations. It has given fans a reason to talk about the chain. It has reminded people that loyalty cards still exist, even if they are rarer than they once were.
For now, the purple card remains a novelty. Two people have it. Everyone else watches.
Source material: “NFL star reveals Taco Bell ‘purple card’ for unlimited free food and there’s only one other,” Dexerto.
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