Snoop Dogg has spent more than 30 years riding the back of every genre and artist he can find. He has dropped guest verses for everyone from 2pac to Katy Perry to Psy to Nicepeter and EpicLLOYD. Now he has teamed up with another unexpected collaborator: Blippi, the kid-friendly character clad in a signature blue-and-orange outfit.
The pair have delivered the “Ice Cream Truck Song,” a track that unites Blippi’s partners at Moonbug with Snoop’s team at his family channel Doggyland. The partnership doubles as an introduction for Moonbug’s newest unit: a recording industry play called Big Feelings Music.
What Big Feelings Does
Big Feelings is a “fully integrated music company” that will focus on family-oriented tunes. Moonbug partners will be able to use Big Feelings’ services to professionalize their musical output.
Two roles define the new company’s operation. It functions as a label, putting Moonbug’s properties into the recording business. At the same time, it works as a creator network, representing Moonbug partners across publishing, distribution, rights management, marketing, and audience development. Collaborations with Moonbug brands such as Blippi and CoComelon will produce further chances for clients.
The Gap in Children’s Music
Moonbug says Big Feelings will close an open spot in children’s music. Music videos for kids, such as the CoComelon version of “Wheels on the Bus,” commonly sit near the top of views on YouTube. That level of attention has not yet fully caught up with the rest of the music world, where the professional services are still playing catch-up.
It stands out how children’s content compares with the rest of the field. Family-friendly music, it appears, has fallen behind.
Early Clients and Natural Partners
Big Feelings has always had a natural fit with early clients like Doggyland. Finding artists on the kid-friendly side of YouTube will be straightforward, since creators often begin as kid-friendly vloggers before moving into pop music. Two well-known examples are Nastya and Jojo Siwa.
Creators face difficulty getting large audiences on platforms such as YouTube. Big Feelings believes its response to that issue will be as appealing as your preferred taste of frozen dessert.
The Track at the Center
Snoop’s hip-hop icon status with Blippi’s kid-friendly brand is the centerpiece of the announcement, and the “Ice Cream Truck Song” functions as the demonstration of that idea in action.
This piece serves as a proof of concept rather than an assertion of purpose. It lets listeners hear what the collaboration actually sounds like.
A Comparison of the Two Sides
| Feature | Big Feelings Music | Moonbug’s Existing Network |
|---|---|---|
| Focus | Family-oriented tunes | Franchises like CoComelon and Blippi |
| Role | Fully integrated music company | Distribution, publishing, video, platform infrastructure |
| Goal | Turn dedicated audiences into sustainable businesses | Help creators reach families at scale |
What This Means for Kid Vloggers
The partnership creates an opening for creators who have already gathered audiences but have found it hard to turn their musical work into something more professional. Big Feelings will manage the back-office duties, which means Moonbug partners can concentrate entirely on making music.
Moonbug argues there is a mismatch between how much attention kid-friendly content commands and the professional services behind it. The company believes the children’s music market deserves more robust infrastructure.
The Song’s Place in the Announcement
The “Ice Cream Truck Song” is the track that launched the announcement. It is the public face of the partnership between Blippi and Snoop.
| Type of Collaboration | Example |
|---|---|
| Hip-hop track | Snoop Dogg’s guest verses for 2pac, Katy Perry, Psy, Nicepeter and EpicLLOYD |
| Kid-friendly track | “Ice Cream Truck Song” between Blippi and Snoop Dogg |
| Family-oriented franchise | CoComelon, with a rendition of “Wheels on the Bus” |
The Bottom Line
Big Feelings operates as a label, a creator network, and a declaration of purpose. It functions as Moonbug’s response to an unmet need within the market, and it has chosen the most improbable pairing in the children’s content sector to deliver that message: Snoop Dogg and Blippi.
This looks like a promising plan, but the real test will be whether the systems backing it can handle the scale of the ambition.
The “Ice Cream Truck Song” is a good start, but it is just one song. The real test will be whether Big Feelings can turn Moonbug’s partners into sustainable businesses the way Benoy promised.
See the video the story is built around at Tubefilter.
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