As part of its latest Monopoly promotion, McDonald’s is offering Canadian customers a chance to take home a Quarter Pounder made with real gold. The fast-food chain rolled out its Monopoly Golden Edition in Canada on September 29, and the collection features a miniature Quarter Pounder built from a quarter pound of 10kt gold. Its average retail value sits at C$20,000, and it is one burger you will definitely want to keep well away from the ketchup.
The Gold Burger Is a Real Thing
The collectible comes from a Golden Prize Draw that spans 11 individual draws scheduled for December 10, so it is a prize from those draws rather than something players unlock by gathering a specific set of Monopoly properties. The McDonald’s official promotion website confirms the collectible is made from a quarter pound of 10kt gold and includes an appraisal.
A Canadian promotion is set to run before McDonald’s Monopoly returns to the US on October 6, complete with a $1 million top prize. Yet the games and prize lineups differ between the two nations. As a result, American players are pursuing a million dollars, while Canadian players are chasing a golden burger instead.
How the Game Works
The McDonald’s app requires players to input the 14-digit codes from their game stamps in order to reach Bonus Play. When a player makes an attempt at Bonus Play without winning a Digital Play prize, they instead earn a Golden Prize Draw entry. The contest consists of 11 distinct draws, set to take place in December 10.
Players can find game pieces on specially marked packaging until November 2, with supplies limited to what is available. The codes from those pieces must be entered in the app by November 23.
The Rules Are Simple
Canadian residents are eligible to enter the promotion. Players who wish to pursue prizes other than instant food rewards must be MyMcDonald’s Rewards members aged 14 or older and must use the app. Answering a skill-testing question correctly is another requirement for playing or claiming those prizes.
Winning the prize does not depend on collecting a complete set of properties. The draw alone determines who takes home the gold Quarter Pounder.
What McDonald’s Has Been Doing Elsewhere
McDonald’s has been making changes beyond its prize menu. The chain recently revealed new PlayPlaces as part of $8.5 billion in restaurant upgrades. It is also testing ads on menu screens while customers wait for their food at select US locations.
The Steps to Enter
Here is how to get into the Golden Prize Draw:
- Look for specially marked packaging in Canada through November 2, or while supplies last.
- Collect the game stamps included with those purchases.
- Enter the 14-digit codes from your game stamps into the McDonald’s app.
- If your Bonus Play attempt does not produce a Digital Play prize win, you will receive a Golden Prize Draw entry.
- The 11 separate draws are scheduled for December 10.
- The draw prize includes the gold Quarter Pounder collectible with a C$20,000 average retail value.
The Comparison to the US Prize
A $1 million top prize will be on offer when the US version of McDonald’s Monopoly returns on October 6. That figure is large, though it marks a distinct game with a separate set of prizes from the one Canadians play. In Canada, the gold Quarter Pounder takes centre stage among the country’s own selection of rewards.
Both promotions carry the same name, yet their approaches differ. In the United States, the campaign aims for a larger dollar figure. By contrast, Canada’s version centers on securing a rarer item.
What Players Should Know
The key dates are November 23 for entering codes in the app and December 10 for the 11 separate draws. Players should also note that the game pieces are available on specially marked packaging, so they need to look for those when they shop. The promotion is running through November 23, so there is a limited window to participate.
Our View on the Gold Burger
A genuine prize with real worth sits at the heart of this game, and the gold Quarter Pounder stands as proof of that fact. The way the draw works keeps the game within reach of anyone who wants to play, while the collectible nature of the prize is what gives it staying power.
The promotion rewards people who pay attention by buying stamps, entering codes, and keeping their entries until the draws take place, which gives them a chance at winning something of real value.
The McDonald’s Monopoly Golden Edition in Canada stands out as a clever, creative promotion. The gold Quarter Pounder serves as a striking focal point, while the draw structure remains straightforward enough for all players to follow.
Source material: “McDonald’s Monopoly is giving away a 10kt Gold Quarter Pounder worth $20,000,” Dexerto.
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