Taco Bell is testing a new $3 Cheesy Poblano Double Beef Burrito at participating locations in the Charlotte area. The value-priced offering is a limited-time addition to the menu, and it comes with a double portion of seasoned ground beef, a trio of cheeses, and a new poblano sauce wrapped in a warm flour tortilla.
Inside the Burrito
The centerpiece of the new burrito is the double portion of seasoned ground beef. That is more meat than the standard Burrito Supreme contains, which is the item this new version is built to beat.
The beef is seasoned, and the burrito also includes seasoned rice and Fiesta Strips, the crunchy red tortilla strips. Those ingredients sit alongside the poblano sauce, the three-cheese blend, and reduced-fat sour cream, all wrapped in a warm flour tortilla.
The sauce is the star of the show. The Cheesy Poblano Sauce is new to the menu, and it joins the mozzarella, pepper jack, and cheddar cheese blend to give the burrito its name.
What the Menu Says
Here is what goes into the $3 burrito:
- A double portion of seasoned ground beef
- Seasoned rice
- Fiesta Strips (crunchy red tortilla strips)
- Cheesy Poblano Sauce
- A 3-cheese blend (mozzarella, pepper jack, and cheddar)
- Reduced-fat sour cream
- Wrapped in a warm flour tortilla
The ingredients list reads like a generous meal at a low price. The double beef means more meat per bite, and the three cheeses should add a rich layer to each mouthful.
The Price Point
$3 is currently the favorite price point for Taco Bell’s limited-time value burrito offerings. The Charlotte area test follows the same approach.
The limited-time label means this is not a permanent addition to the menu. It is a trial, and the Charlotte area is the only place to get it right now.
The Charlotte Test Market
Charlotte is the location for the test run. Participating locations in the Charlotte area are the only places where customers can order the new burrito.
The test is limited to those locations, which means Charlotte-area fans are the ones who will get to try it first. The $3 price point makes it a low-risk way to check out the poblano sauce and the double beef.
For Charlotte residents, the test is a chance to taste a new menu item before anyone else gets it. The $3 price point keeps the risk low for customers.
The Cheesy Poblano Sauce
The Cheesy Poblano Sauce is the new element here. It is new to the menu, and it adds a poblano flavor to the mix of melted cheeses.
The poblano is a type of chili pepper. The description of the sauce suggests it carries that flavor through, giving the burrito a distinct identity beyond the usual cheese and sour cream combination.
The three-cheese blend includes mozzarella, pepper jack, and cheddar. The reduced-fat sour cream adds tang to each bite.
What Comes Next
The Charlotte test is a small move for the chain, but it lands at a price point that has worked well in the past.
The $3 price point keeps the risk low for customers. A double portion of seasoned ground beef, three cheeses, and a poblano sauce wrapped in a warm tortilla is a generous meal at a price that won’t break the budget.
The Charlotte test is the place to see if it works.
Key Facts Box
- Price: $3
- Location: Charlotte area, participating locations only
- Limited-time test
- New ingredients: Cheesy Poblano Sauce, double seasoned ground beef, 3-cheese blend (mozzarella, pepper jack, cheddar)
- Also includes: seasoned rice, Fiesta Strips, reduced-fat sour cream
The test is a simple experiment: does a cheaper burrito with a new sauce sell? The answer will come from Charlotte-area customers who order it now. For everyone else, the question is whether the poblano sauce shows up again somewhere else on the menu after this run ends.
Source material: “Taco Bell Tests New $3 Cheesy Poblano Double Beef Burrito,” Brand Eating.
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