Amazon has a new name for its fall sale, and it is calling it Prime Big Deal Days. The company held its flagship Prime Day in June this year, which is unusual, and now the fall event is returning to its usual slot — October. The sale runs for 48 hours on Oct. 6 and Oct. 7 in 2026, but deals start early and stretch into the days after.
What Is Prime Big Deal Days?
Prime Big Deal Days is not Prime Day. That name belongs to the summer sale, which typically lands in July. Amazon is hosting this fall event separately, and it has been running it for the past few years. The company calls it its first major savings event of the year, though the discounts are not quite at the level of the flagship sale.
The timing is notable. After holding Prime Day in June, Amazon is now running its fall event in October, which puts it back on schedule for shoppers who mark their calendars.
The Dates to Know
The official sale runs for 48 hours on Oct. 6 and Oct. 7 in 2026. Deals start appearing in the days leading up to those dates and continue for a few days after.
| Event | Date |
|---|---|
| Prime Big Deal Days | Oct. 6–7, 2026 |
| Early deals | Days before Oct. 6 |
Why the Fall Sale Matters
The fall sale is a chance to catch items that may have been discounted only lightly during the summer. Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, and headphones all see significant reductions. For shoppers who missed the summer sale, October is the next window.
Mashable is tracking the deals with a running list of the best October Prime Day deals, which offers deeper analysis on what products are worth buying and which ones are worth skipping.
The Writer Behind the Coverage
Christina Buff covers shopping for the site with a splash of entertainment. She is a Nashville-based freelance writer who holds a B.S. in Business Communication from Stevenson University, with a concentration in writing. She began her career writing and editing press releases before moving to a marketing agency, blogging for celebrities, and covering local news, politics, women’s lifestyle, fashion, beauty, and everything in between for various publications.
When she’s not writing, she enjoys live music, studying human design, and embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.
The Real Question
Is the fall sale worth it? Prime Day is famously full of great deals. Besides Black Friday, it’s probably the best time of year to buy Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, headphones, and more.
The answer is yes, if you are in the market for tech. The deals are not at the flagship level, but they are still substantial.
Source material: “When is the next Prime Day? Heres when to shop Amazons fall sale.,” Mashable.
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