Amazon has finally dropped the prices on its Fire TV Sticks. Every model — the 4K Max, 4K Select, 4K Plus, and HD — is on sale right now, and the discounts are bigger than they look because the devices just got a price hike.
The sale runs as of Sept. 16, and the company is already promoting its Prime Big Deal Days event, which starts Tuesday, Oct. 6, and runs through Wednesday, Oct. 7. That is a shorter window than the summer’s four-day Prime Day event, but shoppers who move fast can save before the sale even opens.
What Each Model Costs Now
The Fire TV Stick HD is the cheapest entry at $17.99, which is a good deal cheaper than its new $39.99 list price. It supports 1080p Full HD picture quality and WiFi 6, with 8GB of storage for holding streaming apps.
The 4K Select is priced at $19.99 right now. It supports 4K Ultra HD streaming with High Dynamic Range 10+ picture and WiFi 5, plus it lets you play games through Xbox Game Pass via cloud gaming. It also comes with 8GB of storage, just like the 4K Plus model.
The 4K Plus model is $19.99, and it offers 4K Ultra HD picture quality alongside Dolby Vision, HDR10+, and Dolby Atmos audio. It uses WiFi 6 instead of WiFi 6E and comes with 8GB of storage instead of 16GB. If you have an Xbox Game Pass subscription, you can play games via cloud gaming, and you save $10 compared to the 4K Max.
The 4K Max is the premium pick at $49.99 right now, down from its recent price. It supports 4K Ultra HD with Dolby Vision and HDR10+, plus Dolby Atmos audio and WiFi 6E for smooth streaming. It also comes with the Fire TV Ambient Experience, which displays art and photos on your TV when you’re not watching, and it has 16GB of storage. A Game Pass subscription and a controller are required for cloud gaming.
| Model | Price Now | Original List Price |
|---|---|---|
| Fire TV Stick HD | $17.99 | $39.99 |
| Fire TV Stick 4K Select | $19.99 | Not stated |
| Fire TV Stick 4K Plus | $19.99 | Not stated |
| Fire TV Stick 4K Max | $49.99 | Not stated |
How the Models Compare
The 4K Max is the standout value. It is the only model with WiFi 6E and 16GB of storage. The Ambient Experience alone is worth considering, and the storage and WiFi upgrades make it a strong choice for anyone who streams regularly.
The 4K Plus is the sensible middle ground. It trades the 4K Max’s 16GB storage for 8GB, drops WiFi 6E for WiFi 6, and costs $10 less. If you don’t need the extra storage or the higher WiFi speed, this is the model to get.
The 4K Select is the budget 4K option. It is the cheapest of the three 4K models at $19.99, and it supports 4K Ultra HD with High Dynamic Range 10+ picture. It also comes with 8GB of storage and lets you play Xbox Game Pass cloud games.
The HD model is the simplest pick if you don’t care about 4K. It supports 1080p Full HD picture quality and WiFi 6, with 8GB of storage. At $17.99, it is the cheapest way into the lineup.
| Model | Picture Quality | Storage | WiFi | Price Now |
|---|---|---|---|---|
| Fire TV Stick HD | 1080p Full HD | 8GB | WiFi 6 | $17.99 |
| Fire TV Stick 4K Select | 4K Ultra HD | 8GB | WiFi 5 | $19.99 |
| Fire TV Stick 4K Plus | 4K Ultra HD | 8GB | WiFi 6 | $19.99 |
| Fire TV Stick 4K Max | 4K Ultra HD | 16GB | WiFi 6E | $49.99 |
Why the Discounts Matter
These discounts matter because the devices were all recently hit with a price hike. The 4K Max went from its recent high to $49.99, and the other models follow the same pattern of being sold below their new list prices.
The sale runs from Tuesday, Oct. 6, through Wednesday, Oct. 7, which is a shorter 48-hour period than the summer’s four-day Prime Day event. But the good news is there are already discounts popping up before the sale even begins.
Our Call on the Sale
The 4K Max at $49.99 offers the full package — WiFi 6E, 16GB of storage, Dolby Vision, and the Ambient Experience. The price drop from its recent high is notable, and the extras justify the premium.
The 4K Plus at $19.99 matches the 4K Select’s price and comes with almost everything else the 4K Max offers except the storage and WiFi upgrades. If you stream regularly but don’t need the extra capacity, it is a strong choice.
The 4K Select at $19.99 is the budget 4K pick, and the $19.99 price is hard to beat if you only want 4K streaming without the extras. The HD model at $17.99 is the cheapest overall, and it is the obvious choice if you do not need 4K at all.
Prices are live now, and the discounts are already in effect.
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