Apple’s iPhone Duo is here, and Samsung is already throwing shade. The long-rumored foldable was unveiled at Apple’s “Surprise and Shine” event on Wednesday in Cupertino, California, and the competition wasted no time poking fun on social media.
The iPhone Duo Reveal
The iPhone Duo is Apple’s answer to foldables from rivals like Samsung and Google. It features a 7.6-inch inner display that folds in half, and it was the buzziest device announced at the event. The reveal capped months of speculation from the rumour mill, which can finally rest.
Apple’s expensive new folding device was the talk of Cupertino and beyond, following the “Surprise and Shine” keynote at Apple Park. The device folds in half, distinguishing it from the company’s standard iPhone lineup.
Samsung’s Unsubtle Jab
Samsung, which revealed its own Galaxy Z Fold 8 in July, hit X with an unsubtle tweet following the iPhone Duo reveal. The exact wording of the tweet was not available at the time of writing, but the post was clearly aimed at Apple’s new entry into the foldable market.
The jab signals that the competition between the two smartphone giants is intensifying as Apple enters a category Samsung has been building in recent years.
Duolingo’s SEO Panic
It wasn’t just smartphone makers reacting to the news. The team behind Duolingo, the language app, apparently realized it shares a name with the device. The official account spiralled about SEO and @ed new Apple CEO John Ternus.
“It’s called the iPhone WHAT???” a Duolingo tweet reads.
Duolingo’s account was clearly concerned about the name collision with the new device.
The Social Media Fallout
The tweets from Samsung and Duolingo were the standout moments of the immediate reaction, showing how a single product reveal can trigger everything from corporate rivalry to SEO anxiety. Mashable’s live blog covered the event with updates from Apple Park, and readers had been guessing what would happen in a “Big Guessing Game” before the keynote.
The iPhone Duo was undeniably the buzziest device announced at the event, drawing attention from competitors and adjacent industries alike.
The Foldable Timeline
Here’s a quick look at how the foldable timeline stacks up:
| Device | Announced | Key Feature |
|---|---|---|
| Samsung Galaxy Z Fold 8 | July | Foldable display |
| Apple iPhone Duo | Wednesday | 7.6-inch inner display |
Samsung revealed the Galaxy Z Fold 8 in July, while Apple unveiled the iPhone Duo on Wednesday. Both devices now sit as premium folding options, with both companies vying for attention in the foldable category.
Mashable’s Olivia Tauber has all the details on the iPhone Duo, and the Apple event live blog remains available for catch-up coverage.
The jokes are landing, and the attention is all on Cupertino. Whether the iPhone Duo lives up to the hype will depend on how it performs in the hands of users, but for now, Apple has successfully inserted itself into the foldable conversation.
Source: mashable.com
Get the Notebook.
The day's best stories and every fresh verdict, in plain English, in your inbox by seven. One email a day, no more.