CLAY TRIBUNE / THE ARCHIVE

Category: Creators

YouTube’s New Co-Views Metric Lets Creators Pitch Brands With Guesstimated TV Audiences

YouTube's new private Co-Views metric estimates viewers per TV screen, helping creators pitch brands with bigger numbers—but no one can verify the guess.

By mitch·5 min readSeptember 10, 2026

Illustration of a streamer dressed as a Greek philosopher making an OK sign with a meme-inspired neon background.

Creators

Streamer Braeden Forces ‘La Fairs’ Meme By Fusing ‘La Peace’ And ‘Fairs’

Streamer Braeden forced the 'La Fairs' meme by fusing 'La Peace' and 'Fairs' on Twitch. It went viral on TikTok with millions of views, sparking debate.

By mitch·2 min readSeptember 10, 2026

A young male streamer with a headset, wiping tears while looking at his computer screen in a dimly lit room.

Creators

IShowSpeed brings Nitro_Camden to tears with advice after mom kicks him out over loud stream

IShowSpeed brought small streamer Nitro_Camden to tears with personal advice after Camden was kicked out by his mom during a viral livestream moment.

By mitch·2 min readSeptember 10, 2026

A dramatic book cover mock-up showing a lone figure in a red parka standing on an Antarctic ice shelf under a moody sky.

Creator Business

MrBeast Teams With James Patterson on ‘The Most Dangerous Games’, Debuts at No. 3 on NYT Fiction Bestseller List

MrBeast and James Patterson's novel 'The Most Dangerous Games' debuts at No. 3 on the NYT bestseller list, with film rights talks underway.

By mitch·3 min readSeptember 9, 2026

A large brown bear stands in a stream holding a fish, with a group of people watching from the shore in Alaska.

Creators

Maya Higa and Adapt Stunned as Brown Bear Hunts Just Feet Away at Alaska’s Katmai National Park

Twitch streamers Maya Higa and Adapt get a heart-stopping close encounter as a brown bear hunts fish just feet away during an Alaska livestream in Katmai National Park.

By mitch·4 min readSeptember 9, 2026