Jeannette Reyes Tops Branded YouTube Ranking With Verizon Upgrade Story
A weekly survey of branded videos, wherein a former journalist's upgrade tale and a robot's battle win the greatest renown.
CLAY TRIBUNE / THE ARCHIVE
Tag: creator economy
TikTok’s 2025 Economic Impact Report: 410,000 Jobs Supported, $81 Billion Added to the Economy
A report claims 410,000 jobs supported by TikTok in 2025, but the definition behind the figure remains unanchored.
Mojang Is Hiring a Team to Defend Minecraft Against Roblox and Fortnite
Mojang hires staff to defend Minecraft's creator platform crown against Roblox, Fortnite and GTA VI.
ShopMy’s Spotlights Let Creators Sell Sponsored Posts Directly From Their Own Posts
ShopMy raises millions to turn creator content into paid ads, letting brands sponsor existing posts rather than commission new ones.
Facebook and Rolling Stone Team Up for a Comedy Night Built Around Creators
A married comedy duo named Chan and Jamal Morant became rock stars in their own right, earning millions from Facebook's Creator program.
Twitch lets an AI decide which streamers don’t deserve ad money, and streamers are pushing back
Twitch is using AI to decide which streamers get ad money, sparking anxiety among creators who fear being punished for unsponsored content.
TikTok Wants Creators to See Green: Its Latest Fintech Feature Pays Them Within 30 Days
TikTok launches a fintech feature paying creators for brand deals within 30 days, skipping agency lag.
YouTube VP Says the Platform Is Cultivating the Next Wave of Creative Talent
YouTube VP Pedro Pina traces the platform's $200B rise from dorm room to global powerhouse at Iberseries & Platino Industria.
Creator Economy Firm Motion Society Names Chanel Simmons As U.S. Boss
Creator economy firm Motion Society hires ex-Spotify, Meta and Fullscreen exec Chanel Simmons to lead its U.S. operation.
Twitch’s Anadege Freitas Joins Kings League as Managing Director to Expand Into Brazil
A Twitch vet joins Brazil's creator-led soccer league, aiming to grow the Kings League's presence in South America.
OpenAI Pays Influencers to Tout ChatGPT as a Helper, Not a Replacement
OpenAI pays creators to promote ChatGPT as useful, not dangerous, doubling sponsored posts and enlisting parenting bloggers, fitness trainers, and entrepreneurs.
MIPCOM’s Cannes Line-Up Bets On Creators, Brands And AI To Set The Agenda For International TV
MIPCOM pivots from distribution to branded entertainment, AI and creator economy as Cannes event seeks new purpose.