Alex O’Connor Tells Dexerto YouTube Should Move Shorts Into Its Own App
Alex O'Connor proposes moving YouTube Shorts to its own app to keep long-form content clean. Creators and users agree, but engagement numbers say it won't happen.
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Tag: creator economy
Sidemen Management Firm Arcade Signs Max Fosh, Friends From Work Ahead of Europe’s First Creator Upfront
The Sidemen's management company Arcade signs Max Fosh, Friends From Work and more ahead of Europe's first creator upfront.
YouTube’s New Co-Views Metric Lets Creators Pitch Brands With Guesstimated TV Audiences
YouTube's new private Co-Views metric estimates viewers per TV screen, helping creators pitch brands with bigger numbers—but no one can verify the guess.
MIPCOM 2026 expands creator economy program, launches BrandWorks and AI forum
MIPCOM 2026 expands creator economy programming, embracing vertical content and generative AI for its October Cannes event.
T-Series Nears One Billion Weekly Views as YouTube’s ‘First Frame’ Policy Settles In
T-Series holds the world's most viewed channel spot amid YouTube's new counting rule, nearing a mark never before touched.
Lucan Pevidor Leads Global Sub Top 50 for Third Straight Week as AI-Animated ‘Sentinels’ Surges
A grim tally of the world's most subscribed channels, wherein a phantom of animated lore, born of a solitary isle, ascends amid a multitude.
YouTube Gaming Creators Command 23% Higher Rates Than Twitch Streamers, Collabstr Report Finds
A new dataset reveals YouTube Gaming creators command deals worth 23% more than Twitch streamers, per Collabstr's brand-deal comparison.