Nonprofits Are Too Busy to Ask People to Give Back — Here’s How That Changes
A professor argues reframing busyness as empowering can boost volunteering rates, challenging the usual excuse of being too busy.
CLAY TRIBUNE / THE ARCHIVE
Tag: marketing
NBCUniversal Hires Amazon’s Jamia Bigalow as EVP of Partner Marketing
NBCUniversal hires Amazon exec Jamia Bigalow as EVP of marketing for platform distribution and partnerships.
Red Lobster’s New CMO Comes From the Ad Agency World
Red Lobster hires ex-agency exec Andy Pitts as its next CMO after Nichole Robillard's departure.
KFC’s Melissa Cash on Why Sauces Have Become Crucial to the Brand’s Chicken Offerings
KFC CMO Melissa Cash talks sauce strategy as the brand bets on dips amid U.S. sales decline.
Ninety-Nine Restaurants May Be Sold Soon, Will Arnett Voices Subway’s SUBconscious Campaign, Carl’s Jr. Targets the Burger Chain With a!
Subway's Will Arnett campaign, Carl's Jr. attack on Burger King, and Ninety-Nine Restaurants in play as fast-food chains fight for customers.
Marketers Explain How Creators, TikTok, Spotify and Pinterest Keep Fans Coming Back
Top marketers say fans are the new editors. TikTok, Spotify and Pinterest posts prove audiences want to sell what they love.
Sheena Dougher Joins Mountain Mike’s as CMO After Decades at Jack in the Box
Mountain Mike's hires Jack in the Box vet Sheena Dougher as CMO, bringing brand strategy and a Mark Hamill campaign to the pizza chain.
PGA Tour Names Tyler Rutstein Chief Marketing Officer
PGA Tour hires Tyler Rutstein as CMO to modernize marketing for its two-tier tournament system under CEO Brian Rolapp.