
Marketers Try Everything From Netflix Cameos to Sports Ads as TV Spending Slips
Madison Avenue faces big challenges in reaching elusive consumers amid shifting TV ad spending, influencer risk, and AI production.


Madison Avenue faces big challenges in reaching elusive consumers amid shifting TV ad spending, influencer risk, and AI production.
As an Amazon Associate, Clay Tribune earns from qualifying purchases.
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
We carry advertising, and we like to know what gets read. Both use cookies. They are on unless you say otherwise, and you can opt out at any time from the link below.