Toshiba just put its answer to Samsung’s Frame TV on sale, and the discount is serious. The 65-inch Toshiba G700 Series ArtVision 4K UHD Smart Fire TV (2026) is $700 off at Amazon, down to $1,297.99. That is a 35% discount, or $702 in savings, as of Sept. 18.
The deal is live now. If you have been waiting for a framed TV that does not lock you into Samsung’s ecosystem, this is the moment to look again.
Frame And Mount Included
Toshiba decided to include the frame in the price instead of charging extra for it. The ArtVision G700 Series ships with a magnetic white oak frame attached, along with a zero-gap wall mount.
That means buyers get everything assembled in one box. No extra parts to hunt down, no separate frame purchase, no awkward assembly once the TV arrives. The TV hangs on the wall ready to go.
Ambient Mode Art Collection
The ambient mode is the key feature here. It shows artwork instead of a blank screen when the TV is off, and it pulls from a library of over 3,000 free artworks to choose from. That is a large collection for a display meant to sit on the wall when nobody is watching.
Screen And Refresh Rate
The ArtVision is not just a pretty picture on the wall. It carries specs that hold up next to any standard TV. The screen is an anti-glare QLED panel, which cuts down on reflections in bright rooms.
The refresh rate sits at 165Hz. For anyone who watches sports or action scenes, the frame rate matters more than the pixel count.
Streaming Built In
Fire TV is built directly into the user interface. There is no separate box to buy, no cable to run, no setup hassle. The streaming service is baked into the TV itself, which removes one layer of cost for anyone who wanted a smart TV anyway.
The ArtVision comes with its own magnetic white oak frame and a zero-gap wall mount.
How Toshiba Compares To Samsung
Samsung’s Frame TV has been the standard in this niche for years. It is a popular product, and it commands a premium price because of it. The Toshiba version tries to match that appeal without the Samsung sticker.
The comparison is simple. Toshiba includes the frame, mount, and streaming hardware in one package, while Samsung separates those pieces. The installation process is where the difference shows up.
Anyone who has bought a Samsung Frame TV knows the drill: frame first, mount second, TV last, cables everywhere. Toshiba’s approach cuts that down to one trip to the wall.
The Discount At Amazon
The $700 discount is available at Amazon, where the TV is priced at $1,297.99. The deal is available as of Sept. 18, and the price reflects a 35% reduction off the regular selling price.
This is a notable discount on a name-brand TV. The source does not say what the full retail price was, but the $700 gap suggests the original price was higher than the current sale price.
For anyone shopping for a new TV, this is a chance to get a branded model at a reduced rate. The deal is limited to the 65-inch size, which is a common size for living room displays.
The Writer Behind The Review
The review was written by Tabitha Britt, an award-winning freelance journalist, editor, and SEO/AEO strategist. Britt has reviewed dating apps and sex toys for Mashable and founded DO YOU ENDO, a digital magazine by individuals with endometriosis.
Britt holds a Master’s degree in Creative Publishing and Critical Journalism from The New School for Social Research and is a grad of Sextech School. Her work appears across outlets including National Geographic, Glamour, Better Homes & Gardens, and Everyday Health.
What The Deal Covers
The deal is straightforward. Buy the TV at the discounted price, and you get the frame, the mount, and the streaming built in. Nothing extra to pay later.
The ambient mode works like this: when the TV is turned off, the display shows one of the 3,000 artworks instead of a black screen. That keeps the wall looking finished even when nobody is watching.
The Bottom Line On The Deal
The ArtVision G700 Series is a genuine alternative to Samsung’s Frame TV. It costs less, includes the frame, and adds Fire TV built directly into the interface. The 65-inch size fits most living rooms, and the $700 discount makes it easier to justify as a purchase.
This is a deal worth considering if you have been waiting for a framed TV that does not force you into one brand’s ecosystem. The combination of price, features, and included accessories makes it a strong option against Samsung’s established offering.
The discount is available as of Sept. 18, and the price reflects a 35% reduction. Anyone who has waited on a framed TV now has a reason to move forward.
Source material: “Toshibas new frame-style 4K TV is $700 off at Amazon (and it actually comes with the frame),” Mashable.
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