Rosé has a new trick, and it involves kicking dents in a car door, bouncing on mattresses, and skating into empty pools. The BLACKPINK singer drops her latest single, “New Trick,” with an official music video directed by Dave Meyers, the man behind Taylor Swift’s “Dancing in the Flames,” Harry Styles and Kendrick Lamar’s work, and filmed entirely on Apple’s newly unveiled iPhone 18 Pro.
The track arrives as Rosé’s second major release since her debut album, Rosie, which debuted at No. 3 on the Billboard 200 in December 2024. It follows “APT.,” her 2024 collaboration with Bruno Mars that peaked at No. 3 on the Billboard Hot 100 and spent 45 weeks on the chart.
The Video’s Shot-on-iPhone Angle
The visual is the centerpiece of the rollout. Directed by Dave Meyers, the clip shows Rosé living the California dream while her buddies drop into empty swimming pools on skateboards, bounce on mattresses, and generally get up to good, clean fun. She also kicks back with a full band for rehearsals in a gym.
The iPhone 18 Pro angle is notable because Apple’s “Shot on iPhone” campaign has previously recruited some of pop’s biggest names. That includes The Weeknd’s “Dancing in the Flames,” Olivia Rodrigo’s “Get Him Back!” and Lady Gaga’s “Stupid Love.”
Rosé teased the track earlier this month through that same campaign.
What Rosé Says About the Song
In a recent interview published in Vogue, Rosé described “New Trick” as “possibly the cutest thing [she and songwriter Amy Allen] have ever made together.” The record-smashing singer is enjoying a major run as a solo artist, with “APT.” remaining a significant part of her catalog.
The song itself leans into pop-punk territory. Rosé sings: “Maybe I’m emotional, I lay my dreams out on the table, love is unconditional, it disappears just like a rainbow.”
Her Solo Run So Far
Rosé’s solo career has been building steadily since she released Rosie in December 2024. The album debuted at No. 3 on the Billboard 200.
“APT.,” her collaboration with Bruno Mars, peaked at No. 3 on the Billboard Hot 100 and spent 45 weeks on the chart. The track appeared on Rosie.
Now comes “New Trick,” and the video signals a shift in direction.
The Pop-Punk Turn
“New Trick” is a pop-punk track, and Rosé dives headlong into that territory. The song’s energy is the defining feature, and the video captures that with Rosé kicking dents in a car door and bouncing on mattresses.
The lyrics deal with emotion and loss. The performance is playful. The buddies dropping into empty pools on skateboards add a light touch to the visual, contrasting the heavier themes of the song.
Rosé has always had a playful side, but this video pushes that further. The car-door stunt, the mattress bounces, the pool skaters — it’s a rock-star energy.
Rosé’s Global Reach
Rosé is Australia’s most famous musician and most famous person, according to research published by Rocket Agency. She boasts a global social media audience of more than 156 million followers and “strong online visibility worldwide.”
She was born in New Zealand and raised in Melbourne. Her success extends far beyond her home country.
Her global reach is substantial, and the video for “New Trick” is part of that same campaign-driven rollout.
The Road to the Next Album
Rosé has laid out her plans for the future. In her Vogue interview, she told the magazine that she’s been working on new music for quite some time now, and she’s still in the process of finding the perfect balance between the world she wants to create.
“I’ve been working on new music for quite some time now, and I’m still in the process of finding the perfect fine line between the world I want to create,” Rosé tells Vogue, “how much of that expresses who I am today, and who I, personally and as a musician, am evolving into. I’m excited to see where this journey continues to take me, what sort of sound resonates [with] me, and to introduce a new era of my music next year.”
That’s a significant statement. She’s not just making more of the same. She’s looking for a new sound, a new era, and she’s excited about where it might take her.
A Rock Star, Not Just a K-pop Star
Rosé’s solo work has always had a rock edge, but “New Trick” makes that explicit. The video shows her kicking dents in a car door, jumping on mattresses, and skating into empty pools.
These are not K-pop moves. These are rock-star moves.
The buddies dropping into empty pools on skateboards add a light touch to the visual, contrasting the heavier themes of the song.
The Numbers Behind the Story
- “New Trick” — Rosé’s latest single, released with an official music video directed by Dave Meyers
- “APT.” — Rosé’s 2024 collaboration with Bruno Mars, peaked at No. 3 on the Billboard Hot 100, spent 45 weeks on the chart
- Rosie — Rosé’s debut album, debuted at No. 3 on the Billboard 200 in December 2024
- Global social media audience — More than 156 million followers, per Rocket Agency research
- Dave Meyers — Director of the video, known for work with Taylor Swift, Harry Styles and Kendrick Lamar
- Apple’s “Shot on iPhone” campaign — Previously featured The Weeknd (“Dancing in the Flames”), Olivia Rodrigo (“Get Him Back!”), Lady Gaga (“Stupid Love”)
The video for “New Trick” is a sign of where she’s headed. It’s playful, energetic, and unapologetically rock-star.
Forget Rosé the K-pop star. This is Rosé the rock star.
Source material: “Rosé Is a Rock Star In ‘New Trick’ Music Video: Watch,” Billboard.
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