NBCUniversal has hired Jamia Bigalow as executive vice president of partner marketing in the company’s platform distribution and partnerships group. Bigalow joins NBCU after running partner marketing at Amazon’s Fire TV. Her first day is Thursday, Oct. 1.
Bigalow’s New Role
Matt Schnaars, who serves as president of NBCUniversal Platform Distribution & Partnerships, is Bigalow’s boss. She works from NBCU’s West Coast headquarters in Universal City. In the role, she will work on campaigns with streaming, broadcast and cable distribution partners alongside NBCU’s internal marketing and growth teams.
“Jamia brings to NBCUniversal a rare combination of extensive marketing experience with top companies across streaming, broadcast and cable, which is very well aligned with the company’s media portfolio composition and continued focus on platform growth.”
The Hire at a Glance
- New role: Executive vice president of partner marketing
- Reports to: Matt Schnaars, president of NBCUniversal Platform Distribution & Partnerships
- Based: NBCU’s West Coast headquarters in Universal City
- First day: Thursday, Oct. 1
- Last job: Head of brand and integrated marketing at Amazon Fire TV
- Previous employer: More than a decade at Fox Networks Group
Her Career Path
The path of Bigalow winds through the chief offices of television. Over a dozen years were spent at Fox Networks Group, during which she held charge over distribution marketing for all three of its divisions: entertainment, news, and sports.
She served as director of affiliate marketing for the NFL Network during its launch, and before that she held marketing positions at Disney and Starz.
After completing her studies at Arizona State University, she earned a bachelor’s degree in communications.
What NBCU Says About Her
Schnaars praised Bigalow’s fit for the role. “Our partner marketing team will play a significant role in the continued growth of NBC, Peacock, Telemundo, Bravo and NBCSN, along with our vast FAST channel portfolio,” he said. He added that Bigalow is “the perfect person to lead it given her experience, track record and leadership qualities.”
Another Promotion in the Announcement
NBCU promoted Lindsay Vogelman to senior vice president, strategic partnerships and business development alongside Bigalow’s hire. She will concentrate on fresh distribution prospects and revenue streams spanning global partners, collaborating with Gus O’Brien, who serves as president, international networks and direct-to-consumer for NBCUniversal Media Group.
The Bottom Line
NBCU has added a new hire to its platform distribution team, bringing in someone with experience at Fire TV, a move that comes as the company pushes streaming partnerships. The announcement identifies the individuals, their roles and their previous employers.
The announcement makes no claim about whether that experience turns into real results.
The tale, for the moment, stands as stated: a fresh face has entered the enterprise.
Source material: “NBCUniversal Hires Amazon Exec Jamia Bigalow as EVP of Marketing for Platform Distribution and Partnerships,” Variety.
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