Heidi Klum is selling $10 ‘Blood bags’ you can fill with wine for Halloween. The limited-edition Apothic Type ‘A’ Blood Bags are designed to resemble medical blood bags, but they’re meant for red wine instead of plasma. The collaboration comes ahead of Klum’s 25th annual Halloween party, which Apothic is sponsoring this year.
The $10 Pack
Apothic is selling the blood bags in packs of two for $10.31 through its website, while supplies last. The first batch was released on September 17 at 10:31 p.m. ET, with the launch time referencing October 31. A second drop is also planned, with clues about its timing being shared through the brand’s social media accounts.
The bags come inside a custom red cooler and ship without anything inside them. Customers must provide their own wine. Apothic Red sells separately across the country at a suggested retail price of $10.99, which is for a 750mL bottle, and it carries a 13.5% ABV.
What Apothic Says
The Type ‘A’ Blood Bags from Apothic are wine collectibles, not medical products, even though they look like medical supplies. They can only be purchased in the US by people who are 21 years old or older.
“Apothic set out to be different from the start, creating wines that stand apart from traditional expectations,” Gallo Vice President of Marketing Marshall Dawson said. “That same spirit is what turns an ordinary night into something extraordinary — and there’s no better night for that than Halloween.”
The Party Sweepstakes
The giveaway includes a trip to Klum’s annual Halloween gathering. People aged 21 and up can sign up for it via the website before September 27, simply by explaining their Halloween plans with Apothic.
The wine brand will share content from Klum in the run-up to the event, including costume clues, hosting tips, fan reactions and creator surprises. “My Halloween motto has always been: go BIG or go home!” Klum said. “I love that Apothic has so much fun with Halloween, and honestly, even the bottle feels like it was made for the holiday.”
How the Drop Works
Here’s how the two drops break down:
- The first batch went live on September 17 at 10:31 p.m. ET. That timing references October 31, the day of Halloween itself.
- A second drop is planned, with clues about its timing being shared through the brand’s social media accounts.
- People who wish to keep their bags safe should watch those channels closely.
The Wine Behind It
The wine placed within the bags is Apothic Red, which carries a suggested retail price of $10.99 for a 750mL bottle and an alcohol content of 13.5% ABV, and it is sold on its own across the country.
The containers are built to look like medical blood bags. They come without any liquid inside, so customers must add their own wine before they can use them.
What Apothic Is Doing Elsewhere
This year, more than one alcohol brand is using Halloween as a reason for an unusual release. Alongside Apothic, Shock Top has partnered with Spirit Halloween on Candy Corn Wheat, a limited-edition beer that pairs the brand’s wheat ale with candy corn flavor at 5% ABV.
A $69.99 costume inspired by Shock Top’s Wedgehead mascot is being released together with the seasonal brew at stores across the country.
The Verdict
These bottles of red wine dressed up as blood bags are more of a joke than anything else. They are not actual medical supplies, they were never intended for use as such, and the price rises once you take the cost of the wine into account. Yet for someone throwing a Halloween party who wants a gimmick, they get the job done.
The bags are currently on sale, with a second release scheduled to arrive soon. Those hoping to get their hands on them should keep an eye on the brand’s social media channels for hints about when it will happen.
The collaboration ties Apothic’s “You Deserve an A” campaign to Klum’s signature approach to the holiday. The sweepstakes offering one fan and a guest the chance to attend the party is a way to drive engagement.
Source material: “Heidi Klum is selling $10 ‘Blood bags’ you can fill with wine for Halloween,” Dexerto.
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