Meta’s Muse has finally made it to the iPad. The company’s AI agent, which launched nearly a month ago and spent weeks as the top free app in Apple’s App Store, now runs natively on Apple’s tablets. The update arrives with a single line buried in the release notes, alongside several other updates for the iPhone version.
The new iPad version should work much like Muse on iPhones, but it better takes advantage of the larger screen and iPadOS’ improved multitasking. That means the app can spread out across more real estate without asking users to pinch and zoom.
How Muse Got to the iPad
The iPad support is limited to just a one line mention at the bottom of the release notes for the latest version of Muse. The rest of the update focuses on iPhone features, including new connections to external software tools and business-specific planning options.
The release notes also highlight several other updates for the iPhone version. These include:
- The ability to connect Muse to additional software tools like Canva, Dropbox, Figma, QuickBooks, GitHub, Zoom, Asana, and Klaviyo
- New connectors for apps like Granola and Notion
- The option to give Muse a business goal, which the agent will use to plan marketing, client pitches, and new product pages autonomously
Fifteen Years of Waiting
Meta has spent 15 years trying to figure out how to give Instagram a dedicated iPad version. Muse, by contrast, is on the iPad in a fraction of the time. The company released the original mobile version of Muse nearly a month ago. A Mac version followed about a week after that. Now the iPad version is here too.
The iPad rollout is a clear indicator of the company’s strong support for its AI initiatives. The update introduces native support for the iPad, and it should function similar to Muse on iPhones but better take advantage of the extra screen real estate and iPadOS’ better multitasking capabilities.
The Muse Charm and Smart Glasses
Meta is not just putting Muse on tablets. The company recently announced a standalone Tamagotchi-like device called the Muse Charm, which will run the AI agent without the need for a smartphone. It is also working to bring Muse to its smart glasses.
That pair of announcements shows Meta is expanding where Muse can live. The Charm and smart glasses plans sit alongside the app’s update to the iPad.
What This Means for iPad Users
The iPad version gives users a larger canvas to work with. The extra screen real estate means Muse can show more information at once, and iPadOS’ multitasking features let users keep the app open while they work in other apps.
The new business goal feature is aimed at small business owners. Instead of asking Muse to answer a single question, users can give it a broader goal and let it plan marketing, pitches, and new product pages on its own.
The software connectors are also worth noting. Muse can now work with Canva for design, Dropbox for file storage, Figma for design collaboration, QuickBooks for finance, GitHub for code, Zoom for video calls, Asana for project management, and Klaviyo for email marketing. That is a broad range of tools.
The Takeaway
Meta is moving fast on Muse. The company has gone from a mobile version to a Mac version to an iPad version, with the Mac version arriving about a week after the mobile debut. That pace is a sharp contrast to its history with Instagram on the iPad, which took 15 years to deliver.
The iPad update is a small step, but it fits into a larger pattern. Meta is moving fast on Muse, and the company seems determined to make it a serious competitor in the agentic AI space. The next question is whether the substance keeps up with the pace.
For now, the story is about how far Meta has come on AI in a short time. After 15 years of slow progress on Instagram for the iPad, Meta has found a faster route for its AI work. The Muse Charm and smart glasses plans show Meta is thinking beyond the phone.
Source material: “Muse launches on the iPad,” The Verge.
Get the Notebook.
The day's best stories and every fresh verdict, in plain English, in your inbox by seven. One email a day, no more.