Amazon’s October Prime Day kicked off Wednesday, and the deals are already piling up. Prime Big Deal Days, also known as October Prime Day, runs Oct. 6 and 7, with competing sales at Target and Walmart also underway. Mashable has dug through hundreds of offers to find the best ones, and prices are dropping across headphones, Apple gear, Kindles, and Amazon devices.
The roundup covers dozens of deals, from $40 off Bose headphones to $500 off a top-end MacBook Pro. Here is what we found.
The Bose QuietComfort Deal
Mashable’s audio expert Bethany Allard says the Bose QuietComfort (2nd gen) are the best combination of comfort, noise cancellation, sound quality, and value. The headphones are now $319, down from $359, a $40 saving that makes them an even better value.
The deal is marked as a Mashable editor favorite, which means it made the cut for being genuinely worth it. If you have been holding out for a quiet commute, this is the moment to pull the trigger.
Headphones Under $100
The JBL Tune 730BT headphones are $59.95, down from $89.95, saving $30. The Beats Solo 4 wireless headphones are $99.95, down from $199.95, saving $100. The Beats Studio Pro are $149.95, down from $299.99, saving $150.04.
The Sony WH-1000XM5 is $198, down from $248, saving $50. The Sony WH-1000XM6 is $378, down from $459.99, saving $81.99.
For anyone who wants to save big without spending big, these are the picks to watch.
Wireless Earbuds Deals
The Soundcore P30i by Anker noise-cancelling earbuds are $24.99, down from $49.99, saving $25. The Nothing Ear (3) are $99, down from $149, saving $50. The Beats Fit Pro (1st Gen) sports earbuds are $124.95, down from $199.95, saving $75. The Soundcore Sleep A30 Special are $168.99, down from $199.99, saving $32. The Beats Powerbeats Pro 2 are $179.95, down from $249.95, saving $70. The Google Pixel Buds Pro 2 are $189, down from $229, saving $39. The Technics EAH-AZ100 are $234.99, down from $299.99, saving $65.
The Nothing Ear (3) and the Technics EAH-AZ100 are both marked as Mashable editor favorites. The $25 discount on the Soundcore P30i is the smallest percentage save in this list, but it is also the cheapest entry point for anyone who just wants a pair of buds.
Apple Deals Across the Board
The AirPods 5 are the basic model, and last year’s AirPods Pro 3 are back on sale at $179. The AirPods 4 are $99, down from $129.99, saving $30.99. The AirPods Max 2 are $429, down from $549, saving $120.
The iPads are also deep. The Apple iPad (A16, 128GB, WiFi) is $399, down from $449, saving $50. The Apple iPad Pro, 13-inch (M4, WiFi, 512GB) is $1,299, down from $1,499, saving $200. The Apple iPad Pro, 11-Inch (M4, WiFi, 2TB, nano-texture glass) is $1,899, down from $2,099, saving $200.
The MacBooks are where the biggest savings live. The Apple MacBook Air, 13-inch (M5, 16GB RAM, 512GB SSD) is $1,099, down from $1,299, saving $200. The Apple MacBook Air, 13-inch (M5, 16GB RAM, 1TB SSD) is $1,399, down from $1,599, saving $200. The Apple MacBook Pro, 14-inch (M5, 16GB RAM, 1TB SSD) is $1,839, down from $1,999, saving $160. The Apple MacBook Pro, 16-inch (M5 Max, 48GB RAM, 2TB SSD) is $4,499, down from $4,999, saving $500.
The $500 off the 16-inch MacBook Pro is the standout of this roundup. That is a massive discount on a premium machine.
Kindle and Amazon Device Deals
The Kindle Paperwhite Signature Edition is back down to $169.99 after its August 2026 price hike from $199.99 to $249.99. That is a 32% discount off its new list price, or $30 off its old list price. The standard Kindle is $103.99, down from $149.99, saving $46. The Kindle Paperwhite Kids are $169.99, down from $229.99, saving $60. The Kindle Colorsoft (16GB) is $189.99, down from $289.99, saving $100. The Kindle Scribe (32GB) is $379.99, down from $499.99, saving $120. The Kindle Scribe Colorsoft (32GB) is $479.99, down from $629.99, saving $150.
When you buy a new Kindle, check whether you are eligible for three free months of Kindle Unlimited with your purchase. Check the renewal terms before signing up.
Echo, Fire TV, and Tablet Savings
The Amazon Echo Dot is down to just $39.99, though it is not the lowest price ever spotted. It is still worth a look if you need a compact smart speaker, and it is compatible with Alexa+, Amazon’s AI assistant, which helps you do everything from meal planning to booking dinner reservations.
The Amazon Echo Glow is $22.99, down from $29.99, saving $7. The Amazon Echo Show 5 is $59.99, down from $99.99, saving $40. The Amazon Echo Dot Max is $79.99, down from $119.99, saving $40. The Amazon Echo Show 11 is $149.99, down from $249.99, saving $100. The Amazon Echo Show 21 is $349.99, down from $499.99, saving $150.
The Amazon Fire HD 10 (32GB) is $72.99, down from $154.99, saving $82. The Amazon Fire HD 8 (64GB) is $79.99, down from $129.99, saving $50. The Amazon Fire HD 8 Kids (64GB) is $94.99, down from $169.99, saving $75.
The Fire TV Stick HD is $15.99, down from $39.99, saving $24. The Fire TV Stick 4K Select is $17.99, down from $49.99, saving $32.
What This Sale Could Offset
Amazon raised the prices of nearly two dozen Kindles, Fire TV Sticks, Echo smart speakers, and eero routers this summer because of rising component costs. Seasonal sales like Prime Big Deal Days (and later Black Friday) could offset some of those markups.
The RAMageddon price hikes have been affecting the tech industry this year, and deals like these could offer some relief.
The Bottom Line
The sheer volume of discounts is the story here. There is a $40 headphone deal, a $70 earbud deal, a $70 AirPods Pro 3 deal, a $160 MacBook deal, and a $500 MacBook deal. If you have been waiting for a reason to upgrade, October Prime Day is giving you plenty of them.
The Mashable team has flagged its favorites, and the deals marked with a ✅ are the ones worth prioritizing. Deals marked with a strikethrough are no longer available but could return once the sale starts.
The sale is ongoing, and prices are dropping.
Key Deals at a Glance
- Bose QuietComfort (2nd gen): $319, down from $359 ($40 off)
- AirPods Pro 3: $179, down from $234 ($70 off)
- MacBook Pro, 16-inch (M5 Max, 48GB RAM, 2TB SSD): $4,499, down from $4,999 ($500 off)
- Kindle Paperwhite Signature Edition: $169.99, down from $249.99 ($80 off)
- Amazon Echo Dot: $39.99
The roundup covers dozens of deals, so read through the list, pick your target, and act while the prices are still dropping.
Source material: “October Prime Day is here: We found 35+ deals on Apple, Bose, Kindle, Lego, and Garmin favorites,” Mashable.
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