Amazon’s early Pokémon deals for Prime Day are live, and the 30th Celebration expansion is finally back at a price that makes sense. The Pokémon TCG’s 30th Anniversary Expansion Box, known as the ETB, has been bouncing around $200 for months. Now it’s back at $89.99 — a massive $168.94 under TCGplayer’s estimated market price of $177.93.
The catch is availability. Amazon is selling the box through its invitation system, so you need to hit “request invite” rather than buy it immediately. If Amazon selects your request, you’ll receive a limited window to complete the purchase. That means you have to act fast if you want it.
The 30th Celebration box is back
The box includes nine 30th Celebration booster packs, a full-art foil Nidorina promo, 16 foil Basic Energy trading cards, 65 sleeves, dice, a coin, dividers, a collector’s box, a player’s guide, and a Pokémon TCG Live code. That’s a lot of content for under $90, and it’s the kind of deal that usually disappears within minutes.
The promotion is part of Mashable’s coverage of early Pokémon deals ahead of Amazon’s October Prime Day, which runs from Oct. 6-7. Ben Williams, the freelance writer behind the report, notes that these deals are the perfect way to catch up on past collections.
“After temporarily jumping back up to $200+ due to low supply, the Pokémon TCG’s 30th Celebration ETB is back at $89.99 — still a massive $168.94 under TCGplayer’s estimated market price of $177.93.”
The invitation system means you’re not guaranteed anything. You request the box, Amazon decides whether to let you in, and if you get selected, you have a short window to pay.
Other TCG deals worth noting
The 30th Celebration ETB is the headline act, but there are plenty of smaller deals worth checking if you’re building a collection. Here’s a quick rundown of the best Pokémon TCG offers currently on Amazon:
- Pokémon TCG Mega Evolution Pitch Black 3 Booster Pack Blister (Binacle) — $22.89, a $7.10 discount off the regular $29.99 price.
- Pokémon TCG Mega Evolutions Perfect Order 3-Pack Blister (Chikorita) — $23.63, a $6.36 discount off the regular $29.99 price.
- Pokémon TCG First Partner Illustration Collection — Series 2 — $26.87, a $33.12 discount off the regular $59.99 price.
- Pokémon TCG Scarlet & Violet Journey Together Booster Bundle — $52.95, a $7.04 discount off the regular $59.99 price.
- Pokémon TCG Scarlet & Violet Surging Sparks Booster Bundle — $74.65, a $6.35 discount off the regular $81.00 price.
- Pokémon TCG 30th Celebration Greninja ex Box — $89.49, a $10.50 discount off the regular $99.99 price.
The Binacle and Chikorita blisters are both under $25, which is a solid price for a single booster pack with a Mega Evolution card inside. The First Partner Illustration Collection is the biggest discount on this list, dropping from $59.99 to $26.87. The Journey Together and Surging Sparks bundles are also worth a look if you’re after more Scarlet & Violet cards.
The 30th Celebration Greninja ex Box is a separate product from the main ETB. It’s a smaller box with a different set of contents, and it’s currently $89.49. That’s a $10.50 discount off the regular $99.99 price.
LEGO Pokémon fans get a discount too
Pokémon fans who prefer building over battling can find a discount on LEGO. The LEGO Pokémon Eevee (72151) is priced at $47.95, which is a $12.04 discount off the regular $59.99 price.
The Eevee set is a relatively small collection, and the price drop is the kind of thing that makes it worth considering if you’ve been holding off. It’s not a huge saving, but it’s a real one.
Nintendo Switch games are down too
Pokémon games on Nintendo Switch are part of the Prime Day early deals. Here’s what’s on offer:
- Detective Pikachu Returns — $46.92, a $3.07 discount off the regular $49.99 price.
- Pokémon Legends: Z-A (Switch 1) — $49.44, a $10.55 discount off the regular $59.99 price.
- Pokémon: Let’s Go, Eevee! — $53.87, a $6.12 discount off the regular $59.99 price.
- Pokémon Legends: Arceus — $54.49, a $5.50 discount off the regular $59.99 price.
- Pokémon Legends: Z-A (Switch 2) — $59, a $10.55 discount off the regular $69.99 price.
The Detective Pikachu Returns drop is the smallest saving on this list, but it’s still a saving. The Switch 1 version of Pokémon Legends: Z-A and the Switch 2 version are both down from their regular prices.
Books and merchandise round out the deals
Pokémon books are also part of the early Prime Day deals. Here’s what’s available:
- Pokémon Timelines: A Journey Through the Animated Series — $9.87, a $20.12 discount off the regular $29.99 price.
- Pokécology: An Illustrated Guide to Pokémon Ecology — $13.97, a $1.02 discount off the regular $14.99 price.
- Pokémon Deluxe Character Guide — $41.98, a $18.01 discount off the regular $59.99 price.
The Timelines book is the biggest discount on this list, dropping from $29.99 to $9.87. The Pokécology book is a small discount, but it’s still a saving. The Deluxe Character Guide is the only book deal that’s a $10 discount or more.
The catch with the invitation system
The biggest caveat is the invitation system. If you request the 30th Celebration ETB and Amazon rejects your request, you get nothing. If you request it and Amazon selects you, you have a limited window to complete the purchase.
That means you should act fast if you see the box available. Don’t wait to hit the page because you might miss your chance.
Prime Day runs Oct. 6-7
Amazon’s October Prime Day runs from Oct. 6-7. The early deals are available now, but the full sale doesn’t start until then. Keep this page bookmarked for plenty of other deals in the build-up to the sale going live, Mashable says.
Williams has been a freelance writer at Mashable since June 2025. He has over 10 years of experience in gaming, tech, TV, anime, and film, and he has bylines at IGN, Radio Times, Eurogamer, UNILAD Tech, and Rock Paper Shotgun, among other outlets.
His career has covered a wide range of topics, from The Last of Us Part 2 to Fullmetal Alchemist: Brotherhood to Tarantino movies. He spends his downtime playing and watching games, films, and shows he loves covering.
The verdict on these deals
The 30th Celebration ETB at $89.99 is the deal to chase. It’s the headline act, and it’s a price you’re unlikely to see again. The invitation system is a nuisance, but it’s the price you pay for a product that has been flying off shelves.
The other deals are smaller but still worth considering. The LEGO Eevee set, the Switch games, and the books all offer real savings, and they’re the kind of thing you can buy without waiting for the big Prime Day event.
The early deals are a smart move from Amazon. They get people engaged before the main event, and they give collectors a reason to pay attention. The 30th Celebration ETB is the biggest prize, but the smaller deals are worth a look too.
The invitation system is the only real barrier. If you want the box, you have to request it and hope Amazon picks you. That’s a risk, but it’s a risk worth taking if you’ve been waiting for this price.
The early deals run now. The full Prime Day sale starts Oct. 6-7. The 30th Celebration ETB is back at $89.99, and that’s the number to remember.
Mashable’s reporting on early Pokémon deals is part of the site’s coverage of Amazon’s October Prime Day, which runs Oct. 6-7. The deals are live now, and the full sale starts then.
Source material: “Shop the best early Prime Day deals on Pokémon, including 30th Celebration trading cards for under market price,” Mashable.
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