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Roku’s New OLED TVs Drop Up to $400, With Entry Models at $699

Roku's first OLED TVs drop up to $400 at Amazon, with the 55-inch Pro going to $699 and the 65-inch Pro to $799.

By mitch·5 min read
A Roku OLED TV on a stand in a dark room, glowing from its own light.

Roku has finally joined the OLED TV market, and its first models are already in shops. The Pro Series started at $999 for the 55-inch size, which was already a solid entry point, but the company is now offering up to $400 off both new models. The 55-inch model goes down to $699 when you use the code ROKUOLED300, and the 65-inch model drops to $799 with the code ROKUOLED400.

The Pro Series at a Glance

The Pro Series model measuring 55 inches features a 120Hz OLED display, and it includes four HDMI 2.1 ports along with support for Dolby Vision and HDR 10 Plus. The 65-inch version carries a price of $1,299, and a $400 discount is available through the ROKUOLED400 code at checkout.

Both models sport Roku’s software built-in, which means the company’s streaming services are included with the TV. The Pro Series includes a backlit Roku remote, and it supports auto low latency mode and variable refresh rate with AMD FreeSync Premium for gaming.

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The Pro Series LX arrives in October, with a starting price of $1,299. The device is said to emit twice the brightness of the Pro Series, equipped with a reflection-reducing polarizer and a 144Hz refresh rate.

The Deal Structure

The 55-inch model sits at $999 at full price, but it drops to $699 with the ROKUOLED300 code. The 65-inch model sits at $1,299 at full price and drops to $799 with the ROKUOLED400 code.

In terms of dollars saved, the 65-inch model offers the bigger discount. The 55-inch model, however, is the cheaper starting point at $699.

What the OLED Panel Offers

The Pro Series carries a 120Hz refresh rate, which keeps the picture smooth during fast action.

The four HDMI 2.1 ports mean you can connect a game console, a streaming box, a PC, and a soundbar without starving the TV for inputs. Dolby Vision and HDR 10 Plus support means you get the best picture quality available from modern streaming services and 4K Blu-ray content.

The Roku Software

Roku’s built-in software means you never have to plug a separate streaming device into one of the HDMI ports in order to access Netflix, Disney+, and the rest of your services.

The backlit remote adds a pleasant touch, and the auto low latency mode paired with FreeSync Premium support show that this TV is designed with console gaming in mind.

The Pro Series LX

The Pro Series LX represents the top-tier model in the lineup and is scheduled for shipment in October. It carries a starting price of $1,299 and is advertised to deliver roughly double the brightness of the standard Pro Series. Features also include a reflection-reducing polarizer and a 144Hz refresh rate.

A notable jump beyond the standard model, yet the LX does not drop in price the same way the standard models do. For the brightest picture and the fastest refresh rate, the LX is the one to wait for — though it is not part of this sale.

Other Deals on the Site

The sales page features a discounted DJI Osmo Nano bundle, the first-ever sale on the Nothing Phone 4A Pro, and a $35 Ember warming mug. These three deals are distinct and not included in the Roku TV discount, even though they appear together on the same page.

The Osmo Nano carries only 64GB of built-in storage, yet the Vision Dock that complements it packs a screen, a magnetic ball joint mount, a protective case, a USB-C cable, and two mounting options that use magnets. Despite its small size and price point, this camera has become known for delivering video quality that is far beyond what its specifications would suggest.

A deal for the Nothing Phone 4A Pro has arrived at Amazon, and both models are on sale. The base version carries 8GB of memory and 128GB of storage, and it costs $449, down from its usual $499. The bigger model comes with 12GB of memory and 256GB of storage, and it now sits at $509, down from its regular $599. The Phone 4A Pro takes its design from the high-end version’s Glyph Matrix, which shows the time, battery level, or notification symbols.

Dominic Preston’s review of the 4A Pro noted its playful and distinctive design, its slim build, and its excellent display. The Ember Warming Mug comes from Woot for $34.99, a discount below its list price of $129.99. This six ounce mug maintains your coffee or tea warm for up to 90 minutes on a single charge, across an adjustable temperature range of 120 to 140 degrees Fahrenheit.

The Bottom Line on the OLED Sale

This is a rare moment in the OLED market. The 55-inch Pro Series at $699 is the most affordable modern 55-inch OLED you can get right now, per the source, and the 65-inch at $799 is a solid price for the larger size.

The promotional deal is running at Amazon, and the discount codes function when you reach the payment screen. The Pro Series comes with Roku’s software already included, so you can stream directly from the TV itself.

Model Full Price Sale Price Discount
55-inch Pro $999 $699 $300
65-inch Pro $1,299 $799 $400
Pro Series LX $1,299 Not on sale N/A

For the smallest screen size at the lowest price, the 55-inch model is the deal to get. If you prefer a larger picture and are willing to spend $799, the 65-inch model is the better choice.

Comparison of the OLED TV Deals

Feature 55-inch Pro 65-inch Pro Pro Series LX
Price $999 $1,299 $1,299
Sale Price $699 $799 Not on sale
Discount $300 $400 N/A
Size 55 inches 65 inches Not stated
HDMI Ports 4 4 Not stated
Brightness Standard Standard Twice as bright
Release Date Now Now October

The 55-inch model is the better deal if you want the smallest screen size at the lowest price. The 65-inch model is the better deal if you want a bigger picture and you are willing to spend $799. The Pro Series LX is the one to wait for if you want more brightness and a faster refresh rate, but it is not part of this sale.

Source material: “Roku’s first OLED TVs are up to $400 off, starting at $699,” The Verge.

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