Sydney Sweeney has a new lingerie campaign, and she slipped a tiny message into it. The “Euphoria” star wore a pale pink bra from her brand, SYRN, paired with a delicate gold necklace bearing the initials “SB.” The letters match those of her boyfriend, Scooter Braun.
Sweeney and Braun have shifted their bond from a private matter into public view. The pair did not explain the necklace, and the brand remained silent on it. Still, the letters attached to it say all that needs saying.
The Necklace That Carries a Message
Sweeney modeled the pale pink bra in photos shared by SYRN. The company captioned the Instagram post, “Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe.” The new design uses the same fit as the Romantic Demi bra but swaps out the lace cups for a smoother option intended to be worn under T-shirts.
Another image in the carousel shows Sweeney taking a mirror selfie while wearing the same look, with the two small letters still visible around her neck.
How the Romance Began
Sweeney and Braun’s romance traces back to summer 2025. The pair connected in Venice around the time of Jeff Bezos and Lauren Sánchez’s wedding, according to People. The outlet first reported in September 2025 that Sweeney and Braun were casually seeing each other.
The connection between the two has become more serious over time. A person who spoke with People reported earlier this month that Sweeney wasn’t looking for a new romance when she met Braun following the end of her engagement to Jonathan Davino.
Braun met Sweeney at a time when she had already called off her engagement to Davino and was actively trying to streamline her life rather than take on more complications. The source makes clear that Sweeney was not searching for a new relationship when they first connected.
A second source reported that the pair first became friends, and that their relationship then grew naturally from there.
“They started as friends, and it kind of just happened,” the source said.
The Relationship Gets Less Private
In April, Braun came along with Sweeney for the “Euphoria” Season 3 premiere. After that, they posted images from their travels together across the summer.
Earlier this month, they returned to Venice, where they first connected in 2025, and were photographed holding hands and kissing during the trip. The getaway came shortly before Sweeney celebrated her 29th birthday on Sept. 12.
On the day in question, Braun posted a tribute on Instagram directed at his girlfriend. He characterized the relationship using the word “true partnership.”, which he used to describe it publicly.
“You make me smile harder, laugh louder, adventure more, and dream bigger,” Braun wrote. “You’ve made the ordinary feel exciting and the future feel like something I can’t wait to get to.”
His final words in the tribute were these: “Happy birthday Syd. Many more celebrations ahead. I love you.”.
Braun has also received public praise from Sweeney. The actress posted an Instagram Story for his 45th birthday in June, sharing a photo of herself kissing him on the cheek and calling him “the man with the biggest heart I know.”
In another Story, Sweeney thanked Braun for “all the living room dances and making me smile again,” adding, “A good man is rare. A man like you is once in a lifetime.”
The Family Milestone
A source told People this month that Sweeney has been spending time with Braun’s three children, whom he shares with ex-wife Yael Cohen. This marks another milestone for their relationship, one that has developed outside of social media.
The outlet was told by a source that “They’re very serious. Sydney’s spending time with his kids and that’s a big deal. Scooter’s very careful about who he brings around them,”.
Sweeney broke off her longtime relationship and engagement to Davino prior to getting involved with Braun. Braun and Cohen’s marriage came to an end in 2022.
The Order of Public Moments
- Summer 2025: Sweeney and Braun meet in Venice around Bezos and Sánchez’s wedding.
- September 2025: People reports Sweeney and Braun are casually seeing each other.
- April: Braun attends the “Euphoria” Season 3 premiere with Sweeney.
- Summer: The couple shares glimpses of trips together.
- Earlier this month: Sweeney and Braun return to Venice, where they first connected in 2025, and are photographed holding hands and kissing.
- Sept. 12: Sweeney celebrates her 29th birthday.
- Same month: A source tells People Sweeney has been spending time with Braun’s three children.
What the Necklace Says
The letters on the chain were picked on purpose. Sweeney kept quiet about the piece, and the company behind it did not provide a note connecting it to Braun. The meaning sits within the letters alone.
Sweeney is one of television’s biggest young stars. Her decision to wear a necklace with her boyfriend’s initials is a small act of intimacy in a public space.
The piece of jewelry functions as a message to those who keep a close watch on her. It shows that Braun has made her presence known, without keeping it secret.
The Bottom Line
Sweeney’s new campaign is a business move, but the necklace is a personal one. It’s a small detail that says a lot. She’s telling anyone who looks closely that she’s with Braun, and she’s not trying to hide it.
Over the last twelve months, the amount of the couple’s personal life that has remained hidden from public view has greatly decreased.
Source material: “Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign,” Fox News.
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