Retrofuturism is the art of looking back at the future. It is the collection of visions, drawings, and advertisements that imagined what the world would look like decades down the road, and then let those predictions sit in the archive until someone dug them up again. A new roundup from boredpanda.com gathers 70 of these images, ranging from the early 1900s to the 1980s, and the result is a strange, funny, occasionally prescient tour of what people once believed was coming.
The Jetsons are the obvious reference point here. Flying cars, robot housekeepers, and Astro the talking dog: those are the images that stuck with generations of viewers. But the list goes further back, to visions of moon bases, space stations, and utopian cities that never quite arrived. Some of them got astonishingly close. Others remain pure fantasy. Either way, they offer a window into how people used to think about tomorrow.
What Retrofuturism Actually Means
The term “retrofuturism” was coined in the 1980s, according to Elizabeth Guffey and Kate C. Lemay, authors of The Oxford Handbook of Science Fiction. They describe it as an “ambivalent fascination for a future that never came to pass.” The r/RetroFuturism subreddit, founded in 2009, defines its focus as “futuristic visions of eras past,” though it notes that posts “may also contain contemporary art with a retrofuturist theme.”
The BBC adds that retrofuturism combines two trends: the future as seen from the past and the past as seen from the future. That duality is what makes the genre work. A 1930s advertisement for a city in the year 2500 looks both forward and backward at once.
The 1930s Through The 1980s
The images span decades of visions of what the future would hold. Some got a whole lot closer than you’d expect, while others are a reminder that the future rarely arrives the way we picture it. But they’re a pretty fascinating mix of nostalgia and imagination either way.
The visuals reflect the era they came from. A 1936 Shonen Club Magazine illustration of vehicles of the future shows what people thought travel would look like. Angus Mckie’s 1978 “Space Station” drawing shows a sprawling orbital habitat. Each image carries the design language of its time.
What Made These Visions Distinctive
The technology depicted—robot housekeepers, personal jet packs, lunar colonies—was only part of the appeal. The presentation mattered just as much. Futuristic buildings, vehicles, gadgets, clothing, and aesthetic elements like typography and color borrowed from the trends of the time, creating that unmistakable blend of the familiar and the fantastical.
A 1955 New Departure ball bearings advertisement shows a streamlined city. A 1960 Moon Base Gaming Room concept by Paul Alexander features astronauts relaxing in a lounge. A mid-1970s space colony concept art for NASA shows a vast structure. Each image captures a moment in design history.
Why People Imagined These Futures
Every generation imagines the future from its own present. The technology people had encountered, the way their cities looked, the things they were excited about, and even the problems they hoped technology could solve—all of this influenced what they thought the future might bring.
The images are a record of hope, and they are a record of failure. They are both at once. That tension is what makes them compelling. We can laugh at the talking dog that never arrived, and we can marvel at the video call that did.
How Close They Got
Some of these images came remarkably close to predicting actual developments. Video calls, personal computers, spacecraft traveling to other planets, and increasingly automated homes all show up in the archive. Those are the victories.
Others remain out of reach. Cities on the Moon and flying cars are still waiting for their moment. The gap between the grand visions and reality is where retrofuturism plays, as the BBC puts it. It is the friction between what was promised and what actually happened.
The Emotional Friction
The images are playful, but they also carry a weight. The confidence and optimism of these visions sit alongside the knowledge of what actually happened, including the assumptions, blind spots, and unintended consequences that may have accompanied them.
A 1981 Honeywell advertisement asks, “What The Heck Is Electronic Mail?” The question now reads as a relic of a time when email was a novelty. A 1984 Tatsushi Morimoto illustration of a Japanese utopia looks quaint and hopeful. A 1963 Klaus Bürgle depiction of a space station under construction now seems oddly prescient, given how much time humanity has spent fixing things in orbit.
The Subjects Covered
The images cover a wide range of subjects. There are depictions of everyday life, transportation, urban planning, and space exploration. Some are purely fanciful, while others are attempts at plausible engineering. All of them share a common language of optimism and wonder.
| Image | Creator | Date |
|---|---|---|
| Space Train | Shigeru Komatsuzaki | 1981 |
| Teledoctoring | ‘Science And Invention In Pictures Magazine’ | 1954 |
| Space Station Under Construction | Klaus Bürgle | Circa 1963 |
| Ideal City Of The Future | Tatsushi Morimoto | 1984 |
| Vehicles Of The Future | Shonen Club Magazine | 1936 |
| Space Station | Angus Mckie | 1978 |
| Otis Elevator Co Ad | John Berkey | 1975 |
The Value Of Looking Back
Retrofuturism is a way of seeing the present through the lens of the past. It reminds us that people have always tried to imagine what comes next, and that their guesses were often wrong. It also shows how much they got right.
The images are a record of hope, and they are a record of failure. They are both at once. That tension is what makes them compelling. We can laugh at the talking dog that never arrived, and we can marvel at the video call that did.
The images are a gift, and they are a lesson. They show us where we came from, and they show us where we might have gone.
Source material: “70 Images Of A Future That Didn’t Quite Arrive, But Sometimes Got Surprisingly Close (New Pics),” Bored Panda.
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